SM Entertainment’s rookie girl group Hearts2Hearts has found itself at the center of an online plagiarism debate ahead of its comeback, with fans divided over similarities between the group’s latest teaser images and another act’s earlier concept.
As Hearts2Hearts prepares to return on June 22 with their second mini album, Lemon Tang, newly released promotional photos quickly became a hot topic across online communities. While many praised the group’s fresh visuals, others began pointing out what they believed were striking similarities to another girl group’s previously released concept.
The comparison centered around ifeye, whose concept images for Sweet Tang were unveiled in July 2025. Some netizens argued that Hearts2Hearts’ teaser photos appeared too visually similar, sparking accusations that the newer concept had borrowed heavily from the smaller group’s aesthetic.
Critics of the concept did not hold back, with some claiming the resemblance went beyond coincidence. Several online commenters argued that not only did the photo composition feel familiar, but the album naming also added fuel to the controversy, pointing to the similarity between Sweet Tang and Lemon Tang.
One viral comment read, “This doesn’t even feel inspired it looks almost identical.” Another questioned why a major agency would release something so close to an existing concept from a lesser-known act.
However, not everyone agreed with the criticism. Many fans defended Hearts2Hearts and SM Entertainment, arguing that bright fruit-inspired visuals, specific camera angles, and youthful summer concepts are common elements in K-pop marketing.
Some netizens even pointed out that similar aesthetics had appeared in earlier releases from established groups, suggesting that no single act could claim ownership over the style. Others argued that K-pop concepts often overlap, especially when seasonal themes are involved.
As debate continues online, the controversy has once again highlighted the growing scrutiny K-pop agencies face over visual originality, particularly when rookie groups from major companies enter an already competitive industry.
Sources: Koreaboo
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