Recently, OOAK Records launched a promotional campaign by releasing 23 short teaser videos displayed in bookstores across various locations. The unique marketing strategy quickly drew attention online, but it also triggered backlash from some members of the BTS fandom, ARMY.
Critics claim the bookstore-themed teasers bear similarities to BTS’s well-known “Magic Shop” concept, which has long been associated with the group’s message of comfort and emotional connection with fans. Some ARMYs pointed out that both projects feature bookstore settings and similar visual storytelling elements.
Fans also highlighted what they believe to be a particularly controversial detail — a message included in one of OOAK Records’ teaser materials reading, “Welcome to OOAK Records Shop.” They argued that it closely resembles BTS’s iconic phrase, “Welcome to the Magic Shop.”
Following the comparisons, screenshots and side-by-side images began circulating across online communities and social media platforms, fueling discussions about whether the similarities were coincidental or intentional.
However, reactions among netizens have been mixed. While some users supported the plagiarism claims and criticized Min Hee-jin, others argued that bookstore-themed concepts and welcoming messages are common creative elements and may not necessarily indicate copying.
Min Hee-jin has not publicly addressed the allegations as of now. OOAK Records continues its promotional rollout despite the growing online debate. The controversy comes amid heightened scrutiny surrounding Min Hee-jin’s career moves following her departure from ADOR, with public attention remaining focused on her new projects and business ventures.
Sources: koreaboo
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