SBS’s popular variety show Running Man is under fire for its latest episode aired on November 23, which featured a controversial game called “Kiss Mafia” to promote the drama Kiss Is Just Because!.
The game required cast members to kiss each other on the face, forehead, or arms, leaving marks, which others then had to identify using touch and smell. Participants were randomly selected as the “kisser” and the “receiver.”
During the broadcast, cast member Ji Suk-jin lightly kissed Yang Se-chan’s cheek, prompting Se-chan to comment, “It smells like dad,” expressing visible discomfort. When actress Ahn Eun-jin participated, the contact became more direct, leading to awkward and cringe-worthy moments. Cast members encouraged each other to continue, while the production emphasized collecting “lip marks” as the main comedic point. At one point, a cast member even exclaimed “disgusting”, highlighting the excessive nature of the game.
The segment has sparked criticism for being outdated and insensitive. Running Man, a family-friendly prime-time show, faced backlash for using physical contact as a comedic device, which many view as anachronistic compared to current trends in Korean variety shows that avoid excessive skinship and bodily humor. Critics argue that the show’s explanation of “it’s just a game” fails to justify the discomfort imposed on participants and viewers.
Additionally, the production’s lack of creativity was called out. Using the drama’s title as a premise for the game was seen as a simplistic and convenient approach, rather than a thoughtfully planned segment.
From the cast’s discomfort to viewers’ unease and shifting societal sensibilities, this controversial episode reflects a broader need for Running Man’s production team to reconsider their approach. Fans and critics alike are now watching closely to see how the show will address these issues and adapt its future content.
Sources: iMBC,SBS
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