Lee Hyori‘s latest reality show, Just Makeup, has officially become Coupang Play’s biggest hit of the season, with viewership skyrocketing by 748% compared to its premiere week.
On October 24, Coupang Play announced that it would release episodes 7 and 8 simultaneously due to overwhelming fan demand.
Just Makeup brings together Korea’s top makeup artists to compete in a large-scale survival format, showcasing creativity, artistry, and the global power of K-beauty.
In the latest mission, Team MacTist and Team FirstMan go head-to-head to create the perfect STAYC stage makeup, combining technique, concept, and personal philosophy in a fierce battle for the final eight survival spots.
The following episode will unveil the long-awaited “New Face” mission, a high-fashion challenge that pushes participants to their creative limits.
The set, resembling a global runway, will transform makeup artistry into full-scale visual performance, with contestants blending haute couture inspiration and avant-garde aesthetics.
Since its debut, Just Makeup has remained #1 among Coupang Play’s most-watched titles, while also ranking as the most-satisfying variety show in Korea, according to Consumer Insight.
Coupang Play has announced a special binge-watch event every Saturday at noon (KST) from October 25 to November 8, exclusively for Coupang Wow members.
After her yoga studio in Jeju became a nationwide sensation earlier this year, Lee Hyori’s magic touch continues in entertainment. Fans are calling her “the queen of balance,” seamlessly connecting wellness, beauty, and pop culture.
Sources: 네이트 뉴스
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