On October 24, Jennie shared a post on her personal Instagram Story promoting close friend Lee Joo-hyung’s newly launched fashion pop-up in Hannam-dong, Seoul, writing playfully: “Anyone who wants to come hang out at the pop-up, hurry to Hannam-dong!”
The stylish pop-up is part of the fashion label founded by Lee Joo-hyung, who is well known in the fashion industry and social circles for his close friendships with A-list K-pop stars.
Jennie and Lee Joo-hyung are often described as one of Korea’s closest “boy-girl” friendships in the entertainment world. The two have maintained their bond for years, celebrating birthdays, Christmas, and holidays together — sometimes with mutual friends and sometimes just the two of them shopping or grabbing coffee.
Lee Joo-hyung has also been a loyal supporter of BLACKPINK, frequently attending the group’s concerts and events. Fans often spot him cheering from the audience, earning admiration for his friendship with Jennie.
Fans flooded Jennie’s post with comments praising her loyalty:
- Jennie supporting her friends as always — so pure!
- I love how she always uplifts people she cares about.
- Jennie’s friendship circle is small but genuine.
Meanwhile, BLACKPINK is currently in the middle of their world tour “DEADLINE“, meeting fans around the globe.
According to Star News, the group is also preparing for a full-group comeback, with music video filming already underway this week. Their upcoming release is expected to mark BLACKPINK’s first official group promotion since their contract renewal.
Her genuine gesture once again highlighted why Jennie is not only a global fashion icon, but also someone deeply valued for her kindness and authenticity.
Sources: Daum
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