Fans around the world are losing their minds — Kylie Jenner just dropped her debut music video.

On October 13, the youngest Kardashian-Jenner sister shocked the internet by releasing Glosses Part II – Four Stripes, her first official music video — and her first time ever singing in her own production.

Just a day earlier, Kylie had teased fans with a 10-second Snapchat teaser, promising a mysterious “secret drop.” The strategy worked: users flooded Snapchat to see what the global beauty mogul had up her sleeve.

The video continues the story of Glosses Part I, released nearly a decade ago, featuring the track 3 Strikes by Terror Jr. With this new installment, Kylie brings back her fan-favorite alter ego — King Kylie — while once again partnering with Snapchat to promote what appears to be a revival of her iconic King Kylie makeup line from 2016–2019.

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In the sultry video, Kylie plays a stunning female prisoner, dressed in a revealing outfit that highlights her curvy figure. As she steps out of jail, she’s picked up by none other than Kris Jenner, driving a luxury car with the plate reading “KING KYLIE.”

“It’s giving full 2016 nostalgia — the IT Girl era reborn,” one fan wrote.

Inside the car, Kylie excitedly opens the glove box to find a King Kylie makeup collection, hinting at its upcoming comeback. She touches up her look with lipstick and blush before driving into the sunset with Kris — all while singing along to the mysterious new track.

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Eagle-eyed fans dissected the vocals immediately. The first few lines clearly feature Kylie’s soft, airy tone, while the chorus switches to a different female voice — leading many to believe she collaborated with Terror Jr, the duo behind the original Three Stripes.

The rumor gained traction when Terror Jr reposted fan messages asking for the full song, jokingly tagging Kylie: “Looks like the fans want the official track, Kylie 😉.”

Soon after, Kylie shared a throwback tweet from Charli XCX (2016) that read: “I hope Kylie becomes a pop star in 2017.”

Fans took this as a sneaky hint that Kylie might actually be preparing to launch a music career.

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The internet instantly exploded with reactions:

  • I lived long enough to see Kylie release a song before Rihanna!
  • She’s coming for the pop girls next.
  • This is pure PR — King Kylie comeback to save her makeup line.

Indeed, skeptics believe the music video doubles as a clever marketing campaign for Kylie Cosmetics, which has faced market challenges in recent years amid growing competition from other celebrity beauty brands.

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Some fans suspect the comeback doubles as a brand PR move for Kylie Cosmetics.

Whether this is a serious musical debut or a strategic rebranding, one thing is certain — Kylie Jenner knows how to dominate the internet.

Her debut MV has reignited nostalgia for her King Kylie era and sparked fresh curiosity about her next move. Could the beauty mogul really be stepping into pop stardom?

Sources: K14