Zhao Lusi has officially earned the title of China’s new “social media queen.” Not only has she surpassed fellow actress Dilraba Dilmurat to become the most-followed Chinese female celebrity on Douyin (with over 50 million followers), but she also holds the No.1 spot on Xiaohongshu — China’s top lifestyle and beauty-sharing platform.
Even amid her ongoing dispute with her management company, Zhao’s growing digital presence proves her undeniable influence and the deep connection she has built with younger audiences.
Genuine and Smart in Fan Communication
Unlike many stars who maintain distance from their fans, Zhao Lusi chooses a warm and approachable way of engagement. She frequently shares videos from her everyday life — beauty routines, skincare tips, favorite items, and spontaneous moments — making fans feel as if they are interacting with a close friend rather than an unreachable celebrity.
On Douyin, Zhao effortlessly keeps pace with the latest trends, joining viral challenges, posting dance and singing videos, and even revealing behind-the-scenes glimpses from her film sets. Her clips consistently attract tens of millions of views, often ranking among the platform’s most-watched videos each week.
This consistent presence has amplified her public image and strengthened the promotion of her film and drama projects. Industry observers praise her as one of the most successful young Chinese artists in shaping a personal brand through digital media — even outshining established actresses like Liu Yifei, Yang Mi, and Zhao Liying.
From “Adorable Supporting Role” to Beloved Leading Actress
Zhao first captured public attention when she played Dilraba Dilmurat’s cousin in the historical drama The Long Ballad. Despite being a supporting role, her gentle, sweet charm quickly won over viewers, while Dilraba’s sharper, more Westernized look was seen by some as less suited for the traditional genre.
Audiences began comparing the two actresses, and Zhao’s on-screen pairing with Liu Yuning even received more affection than the main couple, Dilraba and Leo Wu.
Their contrast became even clearer in mid-2023, when both released new dramas. Dilraba’s Prosecution Elites failed to achieve notable success and drew criticism for its acting, while Zhao’s Hidden Love became a summer sensation, adored by young viewers across Asia.
Through strategic and heartfelt use of social media, Zhao Lusi has demonstrated that the new generation of artists can shine through talent, relatability, and modern connectivity. Her journey from a “cute supporting actress” in period dramas to one of China’s most beloved young leading ladies reflects a new model of stardom — one defined by confidence, creativity, and emotional closeness to the public.
Zhao Lusi is no longer just an actress; she is a digital-era role model who inspires youth to embrace authenticity, positivity, and self-expression — both on screen and online.
Sources: TNVN
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