On the morning of the 25th, at around 12:05 AM, the YouTube views for Jennie’s single “Mantra,” released on November 11th, surpassed 100 million. This milestone was achieved in just 45 days. Upon its release, the “Mantra” music video quickly gained immense popularity, reaching the number one spot on both the YouTube trending charts in Korea and the US, as well as ranking number one on YouTube Worldwide Trending.

“Mantra” is an intense and energetic track that encourages everyone to shine in their own unique way and confidently create their own charm. The song conveys a message of self-love and mutual support, showcasing an individual’s distinct atmosphere and presence.

LanguageEnglish
ReleasedOctober 11, 2024
GenreDance-pop, bassline, R&B
Length2:16
LabelOA, Columbia
Songwriter(s)Jennie, Claudia Valentina, Zikai, Elle CampbellJumpaBilly WalshJelli DormanSerban Cazan
Producer(s)El Guincho, Jelli Dorman, Jumpa, Serban Cazan

Mantra’s Lyrics Video

Mantra’s Lyrics

[Intro]
Pretty, pretty, pretty, pretty

[Chorus]
This that pretty-girl mantra, this that flaunt ya, just touched down in L.A.​
Pretty girls don’t do drama ‘less we wanna, it’ll be depending on the day
Pretty girls packed in a Defender, know I’ma defend her, never let her catch no stray
This that pretty-girl mantra, she’s that stunna, make you wanna swing both ways

[Verse 1]
Mix me with the drama (Drama)
Check you like commas (Ah-ah, ah-ah)
My clothes are pajamas (‘Jamas)
Straight from the cold plunge (Ah-ah, ah-ah)
Daytime baddie use her mind
Quick switch of the fit for the night (Night)
Swеrvin’ through the lane, we’ll bе twenty minute late
‘Cause we had to do an In-N-Out drive-by

[Pre-Chorus]
It’s not that deep (Deep), I’m not that drunk (Drunk)
Sometimes, girls just gotta have fun
Throw it back, all that ass
Me and my sis, way too attached
It’s not that deep (Deep), we’re not that dumb (Dumb)
Look at them Bonnies on the run
Inside glowin’ like the sun (Sun, s—)

[Chorus]
This that pretty-girl mantra, this that flaunt ya, just touched down in L.A.​
Pretty girls don’t do drama ‘less we wanna, it’ll be depending on the day
Pretty girls packed in a Defender, know I’ma defend her, never let her catch no stray
This that pretty-girl mantra, she’s that stunna, make you wanna swing both ways

[Verse 2]
Love what it feel like (Feel like)
To be off of the grid like all night
Oh, with my bih, like (Bitch, like)
We ain’t even tryna talk no one
Swerve off all the creeps, no weird vibes
We ain’t never let it ruin a good time
Ain’t nobody gon’ dim our good light
This them words we’re livin’ by

[Chorus]
This that pretty-girl mantra, this that flaunt ya, just touched down in L.A. (Ah)
Pretty girls don’t do drama ‘less we wanna, it’ll be depending on the day (Ah, ah, ah)
Pretty girls packed in a Defender, know I’ma defend her, never let her catch no stray (Ah, ah)
This that pretty-girl mantra, she’s that stunna, make you wanna swing both ways (Ah, ah, ah)
This that pretty-girl mantra, this that flaunt ya, just touched down in L.A. (Ah, ah)
Pretty girls don’t do trauma, no new drama, we already got a full day (Ah, ah)
Pretty girls that you gon’ remember, know that you could never, nothing ever trigger me (Ah, ah)
This that pretty-girl mantra, she’s that stunna, everyone knows she is me (Ah)

[Outro]
Hahahahahahaha
Pretty

Mantra’s Meaning

“Mantra” radiates themes of self-love and empowerment, capturing the spirit of a “pretty girl” unafraid to showcase her worth and set her own rules. Right from the opening lines, Jennie leaves no room for ambiguity. A cappella intro boldly asserts, “This that pretty girl mantra, she’s that stunna, make you wanna swing both ways.” It’s an invitation to embrace one’s power and flaunt it without apology—a message that resonates throughout the track.

Netizens’ comments:

  • I have no idea what a mantra is and I do not care either😍 I hope this trend of making songs under 2:40 ends soon
  • I think its great as what its supposed to be, a catchy song. Also, I really really like the production for being an easy-listening song.
  • yk, sometimes i’ll listen to a song for the first time and wish it was even shorter so i don’t have to keep listening… yeah.
  • “makes you want to swing both ways” is a godawful lyric. according to this song, being bisexual is something that could only be spurred by a pop star’s supernatural beauty. according to this song, bisexuality doesn’t naturally exist in the world. 🙄 the lyric gets under my skin! it’s gross! it just made me think… jennie is so well-resourced, she MUST have someone on her team who could sniff out this sort of thing???
  • I actually really like it despite thinking I wouldn’t… intentional or not, the fact that it’s out on Oct 11 I(national coming out day) and the lyrics nod at bisexuality is kinda meaningful to me. Not speculating about her specifically, but in terms of meaning, that mantra of trying to convince yourself you’re badass and pretty and wanted in a world that doesn’t really want queer women definitely resonates. Again not saying it was intended to be this deep, but that’s my interpretation.