YoonA is currently facing strong backlash in China over her new Netflix drama, Bon Appétit, Your Majesty. The series has become popular internationally but has drawn sharp criticism in China, where audiences claim it cultural appropriation and intentionally portrays the Ming Dynasty in a negative light.
Netizens have accused YoonA of being “more arrogant” than Jun Ji-hyun, who is also facing backlash for her drama Tempest amid criticism for content deemed insulting to China. Despite the controversy, YoonA actively promoted Bon Appétit, Your Majesty, posting behind-the-scenes photos of her character Ji-young with captions praising the role.
Some Chinese netizens speculated that her active promotion during sensitive times shows disregard for the Chinese audience, labeling her “arrogant.” The situation contrasts with Jun Ji-hyun, who has remained silent amid her own controversy.
Both Jun Ji-hyun and YoonA previously enjoyed huge popularity and strong support in China, with YoonA participating in events, variety shows, and advertising campaigns over the years, often speaking Mandarin to connect with fans. The strong backlash against her latest project may reflect higher expectations from Chinese audiences due to her previous engagement and familiarity with the market.
As a result of the controversy, both actresses are facing calls for boycotts, and some have even demanded that China’s film authorities replace “Hallyu restrictions” with a complete ban on Korean content. This incident highlights the challenges Korean entertainers face when navigating the complex Chinese market.
Sources: K14
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