Tomorrow X Together is currently facing growing controversy within the K-pop community as fans accuse BIGHIT Music and HYBE of giving the group insufficient promotional support during their latest comeback.
The debate intensified following TXT’s return with their 8th mini album 7TH YEAR: A Moment of Stillness in the Thorns, which was released on April 13, 2026.
Although the comeback itself has received positive reactions musically, many fans believe the promotional rollout has been noticeably weaker compared to the group’s previous eras.
Over the past few days, hashtags including #FairTreatmentForTXT, #BigHitTreatTXTBetter, and #ListenToMOA trended across X, with fans expressing frustration over what they describe as the company “neglecting” the group during an important stage of their career.
The backlash is especially sensitive because TXT recently entered their seventh year as a group and reportedly renewed their contracts with BIGHIT Music back in August 2025.
One major trigger for the controversy involved the song So What, which many fans had anticipated as a major promotional track. Instead of receiving a large-scale showcase, music show campaign, or performance video, the song was only performed during Korea University’s festival on May 20.
Many MOAs argued that TXT deserved a much stronger promotional strategy for the track.
Some fans also compared the current comeback schedule with TXT’s earlier promotions, claiming there has been a visible decrease in media exposure and large-scale content despite the group remaining one of the leading fourth-generation K-pop boy groups.
Online discussions further criticized HYBE’s management approach, with some fans accusing the company of treating TXT as a “minimum priority” compared to other artists under the label.
Several comments also expressed concern that TXT’s unique artistic identity may gradually be fading under broader corporate branding strategies.
Since debut, TXT has built a strong reputation for cinematic storytelling concepts and emotionally driven music. Because of this, many fans fear that reduced promotional investment could weaken the group’s distinct image in the highly competitive K-pop industry.
Despite the backlash, TXT’s latest comeback has still achieved notable success musically.
The prelude track When the Wind Stopped for a Moment in the Thornbush received praise for maintaining the group’s signature cinematic atmosphere, while the music video for Stick With You quickly accumulated tens of millions of views on the HYBE Labels YouTube channel.
TXT also continues to actively meet fans through performances and content releases. The group recently performed Stick With You on Inkigayo and additionally confirmed plans for a new travel reality program titled TXT’s Winter Getaway, scheduled for release in early 2027 to celebrate their seventh debut anniversary.
The growing debate once again highlights the increasingly intense relationship between entertainment companies and fandoms in modern K-pop, where fans now closely evaluate not only music quality but also promotional strategies, artistic direction, and company investment in their favorite artists.
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