BLACKPINK members took 4 highest position of the list
On January 18, 2023, Lefty announced the top 10 most influential people based on the media value they earn for the brand (EMV – Earned Media Value). In particular, BLACKPINK and Cha Eun Woo are rare K-pop stars entering this list.
In 2022, Jisoo had a total of 48 posts on social media platforms for the Dior brand. The female idol’s interaction level reached 9.55%. Thanks to that, BLACKPINK Jisoo topped the list of the most successful fashion stars of the year with a total media impact value of 198 million dollars.
Rosé is the 2nd character on this list. The female idol currently holds the title of Global Ambassador of Saint Laurent. In 2022, “Australian rose” has excellently earned 188 million USD in media value for this brand.
In 2022, Jennie has led trends such as Balletcore, popcorn bags, babydoll dresses… Jennie also wore Chanel’s never-before-seen design and even custom-made. The female idol brought in $148 million in media value for the brand. Jennie’s posts for Chanel have an interaction rate of 11.3%.
Lisa is a member of BLACKPINK ranked 4th in the top 10 influential figures in the fashion world. Accordingly, in 2022, the Thai-born idol had a total of 26 posts for Celine. The female idol has generated more than 136 million dollars for the brand.
5. Kim Kardashian
Kim Kardashian is the 5th most influential person in the fashion industry. The total media value she earned is 132 million USD
Zendaya is the 6th star on the list above. The actress created a great media value of 99.2 million dollars.
7. Bella Hadid
Bella Hadid’s spray-on dress right at the Coperni catwalk is the most iconic fashion moment of 2022. Greatly contributing to the revival of Y2K style, Bella Hadid is always a hot topic on fashion news sites. In 2022, Bella Hadid has an excellent media value of $86.8 million.
8. Kylie Jenner
In 2022, Kylie Jenner’s total media value is 86.3 million dollars. Thanks to that, the female model took the 8th position on the list.
9. Cha Eun Woo
Cha Eun Woo is the only male star to enter the top influential figures in the fashion industry. Accordingly, the male idol has created up to 82.5 million USD in media value with an interaction rate of 13.1%.
10. Billie Eilish
Billie Eilish is the last on the list. The female singer born in 2001 created a media value of 55.1 million dollars