On May 31st, Min Hee-jin’s second press conference was held at the Korea Press Center in Jung-gu, Seoul.
Min Hee-jin appeared with two legal representatives. The first emergency press conference held last month was highly talked about, attracting a large number of journalists to this event.
Min Hee-jin, who had appeared in the first press conference looking worn out, showed up this time in a bright yellow jacket and jeans, presenting a neat appearance.
She expressed her relief and joy by saying, “Fortunately, I’m here with a light heart after winning the case.“
Particularly noteworthy was the fact that the press conference was broadcast live by many media outlets, during which an unusual occurrence was observed. Many individuals took advantage of the large number of viewers to advertise their products. They used YouTube’s “Super Chat” feature, which allows viewers to sponsor a live stream by paying to highlight their messages, turning the live press conference into an “affordable advertising platform”.
Accordingly, the chat window was flooded with ads such as “Search XX to buy honey“, “Get fresh meat delivered to your home“, “Can you step on XX, Hee-jin?” and “Check out the web novel ‘I Became the Manager of a Genius Child Actor’ on KakaoPage“. Notably, well-known online communities and gaming companies also appeared, catching the eye.
Super Chat is a feature on YouTube’s live streaming service that allows viewers to support creators. Messages from supporters using Super Chat are highlighted with different colors and sizes compared to regular viewers’ messages. The color and duration of the message at the top of the chat window vary depending on the amount paid.
Upon witnessing this, netizens on “X” (formerly Twitter) had various reactions: “Min Hee-jin’s value creation is incredible. It’s like a living, breathing advertising platform“, “This is the first time I’ve seen marketing during a press conference“, “Media outlets: big win“, “As a marketer, I can’t resist analyzing the cost-effectiveness“…
