The true value of “HyeMiLeeYeChaePa” among personal-connection variety shows
“HyeMiLeeYeChaePa” is leaving a meaningful asset in the next-generation entertainment world by not only bringing laughter but also introducing entertainment blue chips.
Recent entertainment shows that differ only in format are stigmatized as “personal-connection entertainment shows”. While viewers are looking forward to discovering new faces and characters, ENA’s entertainment show “HyeMiLeeYeChaePa” draws attention in that it gathered Hyeri, (G)I-DLE Miyeon, Lee Jung, Choi Yena, LE SSERAFIM Kim Chaewon and Patricia, who have no significant point of contact.
About 2 months after the first broadcast, the unfamiliar title “HyeMiLeeYeChaePa” became a nickname rather than an entry barrier. Characters, chemistry and laughter were created in the bustling livelihood.
Although the ratings are low, “HyeMiLeeYeChaePa” stands out in the OTT content rankings. According to Hankook Research’s tally of SVOD viewing content rankings from April 17th to 23rd, “HyeMiLeeYeChaePa” topped the list with an utilization rate of 2.5% among those aged 15 to 29. Hankook Research’s KOI (Korea OTT Index) survey is a meaningful record in that it collected information on Netflix, Wavve, TVING, Watcha, Disney+, Amazon Prime, WeTV and iQIYI.
In addition, it has been consistently listed on the list of popular OTT contents on TVING, Netflix and Watcha. After the broadcast, “memes” are posted on various online communities, causing word of mouth. The fact that season 2 is already being discussed means that “HyeMiLeeYeChaePa” is on track.
The upward trend started when the members’ characters were created and the combination was completed. Miyeon, Lee Jung and Kim Chaewon, who were unfamiliar with entertainment shows, gradually settled down. While creating unique characters, they joined forces with Hyeri, Choi Yena and Patricia, who are familiar with entertainment shows, and began to create so-called “I don’t want to be the only one seeing” memes.
There is nothing scarier than word of mouth. “HyeMiLeeYeChaePa” rose thanks to word of mouth, and “HyeMiLeeYeChaePa” did not stop at discovering fresh faces but succeeded in creating characters and even completing an impressive combination. In particular, as the members are those born in the 90s and 00s, they are expected to play an active role in the entertainment industry in the future.
Each has their own charm. As the charms of when the two of them stand together, when the three of them stand together and when they stand together as a whole are different, “HyeMiLeeYeChaePa” has a chemistry that shines like a rainbow. This is the reason why viewers fall for “HyeMiLeeYeChaePa” and look forward to season 2.