The special reason behind LE SSERAFIM’s rapid growth on their first anniversary
Girl group LE SSERAFIM, which is under HYBE and Source Music, celebrated their first anniversary with great highs.
LE SSERAFIM, which officially debuted on May 2nd last year, entered the music scene with high interest thanks to the appearance of former IZ*ONE members Sakura and Kim Chaewon.
With their debut album “FEARLESS”, LE SSERAFIM sold 176,861 copies in just one day, setting a new record for the highest first-day sales for a girl group’s debut album. The next day, an additional 65,409 copies were sold, totaling 242,270 copies in just two days. At the time, NMIXX held the record for the highest first-week sales for a girl group’s debut album with 227,399 copies, but LE SSERAFIM surpassed NMIXX’s one-week sales in just two days.
In the end, LE SSERAFIM’s debut album “FEARLESS” sold a total of 307,450 copies in one week, making them the first girl group to sell over 300,000 copies of their debut album within the first week.
However, LE SSERAFIM didn’t have an easy start. In particular, a former member of the group was embroiled in school violence allegations, causing LE SSEERAFIM to reorganize from a 6-member group to a 5-member group, before the release of their second mini-album. It was a harsh debut for a girl group ambitiously introduced by a large agency.
However, like the message of their second album “ANTIFRAGILE”, LE SSERAFIM became stronger as they faced trials, washing away negative issues with their performance and skills.
The album’s message and the team’s situation coincided perfectly, attracting many fans and bringing forth a deep immersion experience.
From their debut album, LE SSERAFIM, who already broke various records, took off even higher with their second mini-album.
In particular, LE SSERAFIM became the fastest K-pop girl group to enter the “Billboard 200”, the main album chart of the U.S. Billboard, with “ANTIFRAGILE” ranking 14th.
At 14th place, LE SSERAFIM received the highest ranking for a fourth-generation K-pop girl group. The album has been on the Billboard charts for 27 consecutive weeks, continuing the group’s long-term success.
In January, LE SSERAFIM released their debut single in Japan and actively engaged in overseas activities.
The group’s Japanese debut single exceeded 500,000 copies in February and obtained the “Double Platinum” certification from the Recording Industry Association of Japan. LE SSERAFIM is the first K-pop group to receive a Double Platinum-level of achievement with a local debut single, for both male and female groups.
In March, LE SSERAFIM also held their first fan meeting since debut and sold out all tickets on two dates of the event.
LE SSERAFIM’s first full-length album “UNFORGIVEN” is also showing a positive outlook. Their performance on the MelOn chart is the most promising. Currently, the second mini-album title track “ANTIFRAGILE” is placed 27th on MelOn, while their song “UNFORGIVEN (feat. Nile Rodgers)” entered the chart at 5th place and is currently at first place on Bugs.
Source: naver
