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The reason why BLACKPINK has gone over a year without a comeback: Fans shouldn’t blame YG? 

BLACKPINK’s fans vent their anger on YG for not letting the girls make a comeback, but is it really the company’s fault? 

Everytime BLACKPINK makes a comeback, their songs turn into smash hits and attract global attention. However, unlike other groups who make frequent comebacks every year, BLACKPINK’s last music release as a group was over a year ago, making fans upset and criticizing YG Entertainment for mistreatment of the group. But is it really YG’s fault? 

YG artists are famous for their "odd" comeback schedule.
YG artists are famous for their “odd” comeback schedule. 

Lee Hi defended YG 

Lee Hi – a former YG artist who is now signed with AOMG, once explained the matter about YG artists’ comeback schedules and defended the company.  

Fans always felt sorry for Lee Hi because they believed her talent was wasted during her time at YG. Under YG, she did not have many comebacks to showcase what she got. 

During her promotion for HOLO, Lee Hi guested on “Look Me Up” which was posted on July 23. Lee Hi did a challenge where she looked up her name online and read fans’ comments.

When Lee Hi saw a comment that said she was the most unfairly treated YG artist, she was surprised. Lee Hi went on to confirm that YG treated her well, the company invested in her and gave her much support when the female singer was starting her career. 

After that, Lee Hi explained why YG artists rarely have a comeback schedule: “There are many artists working under YG. Each promotional activity for an artist takes about 2 months.  This means that there are only 5 YG artists who make their comebacks in a year.”

Lee Hi also expressed her hope that fans would not misunderstand and assert that she is not a victim as people say.  This explanation of Lee Hi surprised fans.

If Lee Hi’s explanation is correct, will it be a long time before BLACKPINK returns?

After learning the reason why YG artists come back so little through Lee Hi‘s share, netizens have a better understanding of YG‘s comeback schedule.  However, the audience in general, and BLINKs in particular, are somewhat disappointed because BLACKPINK‘s comeback is still far away.

lisa
Lisa caused a craze with her first solo album LALISA

Looking back over last year, many names under YG have had impressive comebacks.  The first is two explosive solo performances from the two famous members of BLACKPINK, Rosé and Lisa

Then there are the comebacks of other artists such as iKON with “Why Why Why”, TREASURE with My Treasure, the two Winner members (Mino with Tang and Yoon with IYAH), AKMU with NAKKA and SechsKies with Don’t Look  Back.

iKON also made a mark when returning with "Why Why Why".
iKON also made a mark when returning with “Why Why Why”.

Right after that, other artists hinted at their comeback in 2022. Most recently, TREASURE made a comeback with JIKJIN – a huge MV with an investment of 500 billion won.

Right after that, YG confirmed the return of “Kpop king” BIGBANG this spring.  Following that, the images of Winner members at the studio also teased a comeback not far away.  Thus, according to Lee Hi‘s sharings, fans can only be bored because the day BLACKPINK returns will be far away.

TREASURE recently attracted attention with the comeback MV
TREASURE recently attracted attention with the comeback MV 
BIGBANG will be making a comeback this spring.
BIGBANG will be making a comeback this spring.
The image shows that Winner is also preparing to make a comeback.
The image shows that Winner is also preparing to make a comeback.

Although YG was vindicated after a series of criticisms, BLACKPINK fans in particular and YG fans in general did not like their way of working.  However, it is impossible not to admit that YG‘s MVs are extremely invested, so a 2-month period of preparation for an artist is reasonable.  What do you think about this?

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