The real reason why NewJeans’ “girl group brand reputation ranking” fell to rock bottom
The news that the brand reputation ranking of NewJeans, produced by HYBE's subsidiary label ADOR, has sharply declined is causing a stir
According to the announcement by the Korea Corporate Reputation Research Institute on May 12th, NewJeans recorded a drop from 7th place to 20th place, plummeting 13 steps in rank.
Amid deepening internal strife between ADOR CEO Min Hee-jin and the parent company HYBE, NewJeans is going through a confusing period.
Netizens who have come across this news are expressing reactions such as “HYBE seems to be angry that Min Hee-jin called herself NewJeans’ mother“, “Isn’t Bang Si-hyuk embarrassed as an adult?“, “The damage to their image was too great“…
Meanwhile, Min Hee-jin has been accused by HYBE of “usurping management rights” and breach of trust.
HYBE announced on April 22nd that they had launched an audit targeting Min Hee-jin and ADOR’s management, claiming to have secured evidence of criminal activities.
However, amidst Min Hee-jin’s rebuttals against HYBE’s claims as all lies, HYBE’s stock price has fallen by 12%, resulting in a loss of market capitalization of 1.2 trillion won.
With NewJeans suffering from the conflict between the management agencies, attention is focused on whether they can achieve good results despite the difficulties they are facing upon their return.
