Yoo Jae-suk topped this month’s entertainer brand reputation ranking.
On August 6th, the Korea Corporate Reputation Research Institute announced the results of big data analysis of brand reputation in August 2022. Accordingly, in this month’s entertainer brand reputation ranking, Yoo Jae-suk came out in 1st place, 2nd place was Lee Sang-min, and 3rd place was Kim Jong-kook. Yoo Jae-suk showed a noticeable gap with the 2nd and 3rd places.
The results were obtained by analyzing 41,05,669 brand big data of 50 entertainers from July 6th to August 6th, and measuring the amount of brand participation and media, consumer participation, communication, and social conversation.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of big data analysis of the brand reputation of entertainers in August, Yoo Jae-seok ranked first. The analysis of the positive-to-negative ratio for Yoo Jae-suk’s brand was analyzed to have a positive ratio of 85.97%.”
Top 30 in the August 2022 Brand Reputation of Entertainers are Yoo Jae-suk, Lee Sang-min, Kim Jong-kook, Kim Jun-ho, Kim Jong-min, Kang Ho-dong, Kim Dong-hyun, Shin Dong-yeop, Park Myung-soo, Kim Gura, Hong Hyun-hee, Lee Seung-gi, Noh Hong-cheol, Kim Hee-chul, Ahn Jung-hwan, Seo Jang-hoon, Kim Shin-young, Jun Hyun-moo, Tak Jae-hoon, Lee Kyung-gyu, Haha, Song Ji-hyo, Kim Min-kyung, Jo Se-ho, Lee Soo-geun, Kim Seong-ju, Park Mi-sun, Jung Jun-ha, Kim Young-chul, and Kim Sook, from top to bottom.