On June 23, Song Ji Hyo’s brand shared new promotional photos introducing its “reversible bra.” In the images, the actress confidently modeled several matching lingerie sets in different colors. The photos quickly attracted attention from fans, who left comments such as “You are beautiful” and “How can I purchase this overseas?”
Song Ji Hyo launched the brand last year after reportedly spending eight years preparing for the business. She previously explained that the idea began after trying on lingerie from a famous international brand during a trip abroad.
Although she found the designs attractive, she felt uncomfortable while wearing them. The experience encouraged her to search for products that better suited her body. “I wanted to make lingerie that people would continue reaching for because it feels comfortable, rather than something that only looks pretty at first glance,” she explained.
Song Ji Hyo’s brand has since expanded beyond South Korea, opening global stores serving Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong and China.
Sources: Daum | 스타뉴스
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