As the quiet luxury trend fades, maximalism is roaring back in 2025, and no one embodies this opulent style better than Indian heiresses Snehal and Jyoti Babani. Daughters of Mahesh Babani, chairman of Privi Specialty Chemicals Limited, the sisters have become fashion icons known for their luxurious matching outfits and undying love for Hermès and Chanel.
Dubbed “Snejyo” online, the stylish duo has graced the front rows of Paris and Milan’s biggest fashion weeks, but they kept a low media profile until they made headlines in 2024 by attending Hermès’ Spring/Summer show in full brand ensembles. They didn’t stop at one statement piece, and instead sported oversized Hermès Kelly bags layered with matching mini and micro versions, a bold nod to “logomaxing,” or the fashion-forward strategy of brand symbolism overload.
Despite their growing influence, Snehal and Jyoti remain surprisingly private. Their shared Instagram account has over 61,000 followers but is set to private, and they only release outfit photos months after major events. In June 2025, they finally unveiled their stunning Chanel twin looks from the Spring/Summer Haute Couture show that had taken place in January. They recently reappeared, dressed to perfection, at Chanel’s Fall/Winter Haute Couture presentation, once again turning heads.
Raised in Mumbai, the sisters paid homage to their Indian roots during Chanel’s Spring/Summer 2024 show by wearing silk saris paired with signature details of the French fashion house. While they work in marketing and finance within their father’s company, their global fashion presence are also growing to match their corporate roles.
Unlike common beliefs, the pair of sisters are not twins, but are 14 months apart with Snehal being the older one, as clarified in an interview with “Interview Magazine” in 2014. In the same interview, the sisters also humorously described their passion for Hermès and Chanel, saying, “One brand is our husband, the other is our boyfriend. We love them both.”
But luxury doesn’t come easy. As getting just one Hermès item is hard, while the sisters need two identical ones. While many influencers copy runway looks, Snejyo prefers blending their personal aesthetic with brand identity. This fusion, they believe, creates a more distinctive and joyful style.
In an interview with Lifestyle Asia India, they emphasized that they attend only shows with personal meaning, saying, “We don’t go just because it’s ‘the big show’ of the season. Our priorities lie in a meaningful experience with our cherished brands and reuniting with our close friends in the fashion community.”
Interestingly, off the runway, their daily wardrobes reflect a minimal, classic sensibility. Their everyday style, they explain, is based on what they called “emotional dressing”. As moods change every day, so does the sisters’ style.
With their extravagant wardrobe, cultural fusion, and quiet yet calculated social media presence, Snehal and Jyoti Babani are not just fashionistas. They’re setting the gold standard for modern-day luxury heiresses.
ZNews
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