SM signs with law firm to strengthen protection of artists against malicious comments, sexual harassment & portrait rights infringement
On March 15th, SM Entertainment announced, “In a recent announcement, co-CEOs Lee Sung Soo and Tak Young Joo declared the beginning of the ‘SM 3.0’ era and revealed plans to strengthen the protection of our artists. Accordingly, they will sign a business agreement with law firm Shin & Kim to accelerate the implementation of ‘SM 3.0’”.
SM has been closely discussing the issue of artist protection with law firm Shin & Kim. Through this business agreement, SM will take a step further from their existing method of collecting evidence of illegal acts through existing information email accounts and internal monitoring. They plan to establish a new website called “KWANGYA 119” with a reporting function and work with Shin & Kim to respond to issues.
SM has decided to immediately and strongly respond to all forms of illegal acts, including spreading false information, malicious defamation, verbal abuse, sexual harassment, invasion of privacy, and creating content by unauthorized synthesis or editing of artists’ images.
In addition, SM plan to utilize all possible means to deal with any illegal acts related to their artists, not only in Korea but also abroad, without any leniency or settlement.