SEVENTEEN Surpassed TWS And THE BOYZ To Top Boy Group Brand Reputation Ranking In March
SEVENTEEN ranked No. 1 in the brand reputation raking of boy groups in March.
The Korean Business Research Institute measured 48,451,344 boy group brand big data from Feb. 9 to March 9 and calculate participation index, media index, communication index, and community index for boy group brands through consumer behavior analysis. Compared to the 53,831,342 brand big data in February, it decreased by 9.99%.
In March 2024, TOP 30 boy group brand reputation was analyzed in the order of SEVENTEEN, TWS, The Boyz, NCT, RIIZE, EXO, Stray Kids, BTOB, Super Junior, BTS, ENHYPEN, ASTRO, TREASURE, SHINee, B1A4, MONSTA X, BOY NEXT DOOR, TXT, ATEEZ, Block B, Highlight, TVXQ, Wanna One, INFINITE, VIXX, Pentagon, 2PM, CRAVITY, WINNER, and SF9.
Koo Chang-hwan, head of the Korean Business Research Institute, said, “SEVENTEEN brand, which topped the big data analysis in March 2024, had high scores of ‘record, participate, announce’ in the link analysis. In the keyword analysis, ‘OST, album, ticketing’ were highly analyzed. In the positive and negative ratio analysis, the positive ratio was 81.54%.”
