As the exclusive contract between girl group BLACKPINK and YG Entertainment (hereinafter referred to as YG) expires in August, attention is being paid to whether they will renew the contract.
BLACKPINK, which debuted in 2016, is about to celebrate their 7th anniversary. According to the standard 7-year contract, the contract period between BLACKPINK and YG will expire in August.
The investment industry is giving a positive analysis to the contract renewal between BLACKPINK and YG.
Last January, NH Investment & Securities analyzed, “There’s no need to guess and respond negatively in relation to the contract renewal in advance. Considering the practical benefits of both artists and the company, the contract renewal is more likely to proceed smoothly. It’s time to put down excessive concerns.“
Last February, Hana Financial Investment said, “If BLACKPINK’s contract renewal is successful, there’s room for the possibility of BABYMONSTER to be greatly reflected in the stock price at once.”
YG’s 7-member multinational girl group BABYMONSTER, which is introduced 7 years after BLACKPINK, is set to debut in the second half of this year.
Hana Financial Investment predicted, “If BLACKPINK renews the contract, YG is expected to have the second-highest stock price increase after SM Entertainment among agencies this year.“
Last May, Yuanta Securities analyzed that BLACKPINK, YG’s main IP (intellectual property), is continuing to grow.
Yuanta Securities’ researcher said, “7-year-old girl group BLACKPINK is growing by continuously attracting new fans. It seems that long-term monetization is possible if the contract is renewed.“
Last June, YG’s target stock price (according to NH Investment & Securities) was raised from 96,000 won to 105,000 won.
A researcher at NH Investment & Securities predicted that rather than worrying about the expiration of G-Dragon’s exclusive contract, it is necessary to pay attention to the success of new idol group BABYMONSTER’s pre-debut music and the possibility of BLACKPINK’s contract renewal.
However, some predict that each member of BLACKPINK can focus on their individual activities, expressing concern that the contract renewal may fail.
Jennie released her single album “SOLO” in 2018 and achieved success. She recently made her debut as an actress by appearing in HBO’s “The Idol”.
Jisoo released her first solo album “ME” on March 31st and received a great response. “ME” sold 159,800 copies, breaking the record for the highest sales within 24 hours after pre-sales.
Lisa is attracting global attention for her top-notch dance skills. In 2020 and 2021, she served as a dance mentor in the girl group formation project “Youth With You” hosted by the Chinese video platform iQIYI.
Her solo album “LALISA” released in 2021 was also successful.
Rosé also achieved remarkable results with her solo album “R” released in 2021. It sold 280,000 copies, helping her secure the top spot for initial sales by a female solo artist.
Besides, she was listed in the Guinness World Records as “first artist to reach number one on a Billboard Global chart as a soloist and as part of a group” and “most viewed YouTube music video in 24 hours by a solo K-pop artist”.
Currently, YG is rumored to be doing their best to renew the contract with BLACKPINK.
Recently, a media outlet reported that all BLACKPINK members are leaning towards a contract renewal.
Last May, Rosé said at the world tour held at the Singapore National Stadium, “I know you’ve been waiting for a long time until we return to Singapore. BLACKPINK won’t go anywhere.“
Accordingly, attention is paid to whether BLACKPINK can spend more time with fans through a contract renewal with YG.
Source: Insight
