On September 30 (KST), Rosé of BLACKPINK stunned in her appearance at the Saint Laurent show during Paris Fashion Week 2025, seated front row alongside fashion elites like Hailey Bieber, Zoe Kravitz, Charli XCX, and Madonna. As the brand’s global ambassador, Rosé drew attention the moment she entered.
But not all the spotlight was positive.
A now-viral video, garnering over 4 million views on X, captured what fans are calling an uncomfortable moment—Rosé seemingly being “ignored” by the trio of Western stars sitting beside her. While Hailey, Zoe, and Charli engaged in lively conversation, Rosé sat quietly, visibly isolated and left out of the interaction.
The clip quickly fueled fan outrage.
“She looked so lost and out of place. This is unacceptable.”
“Charli sitting next to Rosé and not even acknowledging her? Rude.”
Amid the uproar, Charli XCX has come under particular scrutiny as the one seated directly beside Rosé. Fans took to social media to dig deeper into the British singer’s background—questioning whether her attitude reflects her long-standing reputation for being “self-absorbed” and overconfident.
Who is Charli XCX—and why is she controversial?
Born Charlotte Emma Aitchison in 1992, Charli XCX rose from indie circles with her unique blend of experimental pop. Although she penned major global hits like “I Love It” (with Icona Pop) and “Fancy” (with Iggy Azalea), her solo career saw mixed commercial success. Despite critical acclaim for albums like True Romance (2013), Charli (2019), and How I’m Feeling Now (2020), she was often labeled as a “flop” in the mainstream scene.
Only with the release of Brat in 2024 did Charli stage a significant comeback—merging niche credibility with viral social media appeal. The album’s marketing, paired with high-concept visuals and fan-driven memes, positioned her as a leading figure in alternative pop.
Yet, Charli is also known for her bold, self-hyping persona.
She once rated her own album Charli five stars and declared, “If you listen to this album, your life will change.” On Twitter, she infamously wrote: “I am the savior of pop.” When fans sarcastically joked that she must be tired from “carrying the pop industry,” Charli coolly replied: “Nope, I get massages regularly.”
Such quotes have earned her a dual reputation—as both a fearless innovator and an unapologetic egotist.
Rising to Pop Icon Status with One Album: Charli XCX’s Most Successful Marketing Campaign of 2024
In 2024, Charli XCX made a striking comeback with Brat—an album widely hailed by critics as her “artistic manifesto.” From the rebellious spirit of Von Dutch to the playful vibes of 360, Brat marked Charli’s most mature phase as an artist. The album was conceptually rich and packed with addictive hooks, solidifying her ability to blend underground innovation with mainstream appeal. Not only was Brat praised by industry experts, but it also made waves across social media, propelling Charli into the spotlight as one of the most influential pop artists today.
On the marketing front, Brat is considered a case study in how to masterfully leverage FOMO, community engagement, and social media virality. Charli hosted an exclusive Boiler Room event—an underground music showcase in Brooklyn—without fully revealing album details, yet over 40,000 fans registered to attend. With cryptic teasers, iconic green “Brat walls,” the 360 music video featuring a lineup of IT girls, and a wave of TikTok challenges, the campaign created a “must-be-a-part-of-this” frenzy online. Fans eagerly joined in—sharing, memeing, and creating content surrounding the album.
The success of Brat stemmed not just from smart marketing but from its genuine quality as a product. Its music, lyrics, and visuals resonated with both fans and critics alike, transforming what could have been a hyped stunt into a piece of true artistic and entertainment value. The flawless integration of innovative strategy and strong substance led many to call Brat “the most successful marketing campaign of the year”—thanks to its chart-topping numbers, cultural resonance, and sustained buzz among fans.
Brat is now often cited as a textbook example of how to use FOMO, online communities, and social virality to drive success.
Charli has proven she can craft catchy pop hits, while also daring to release bold, experimental projects without fear of alienating her audience. Her influence extends beyond music—she’s become a symbol of creative freedom and female empowerment in pop culture. Charli openly speaks on gender equality and artistic diversity, and her loyal fandom, affectionately known as the angels, reflects the strong connection she maintains with her supporters.
As it stands, Charli XCX has become one of the defining faces of modern pop music, playing a key role in reviving the global rave scene. The signature green color and Brat-type font continue to dominate platforms like TikTok and Instagram. However, that cultural dominance doesn’t give her a free pass—particularly in the eyes of K-pop fans.
The Brat singer now faces backlash for her perceived cold behavior toward Rosé (BLACKPINK) at a recent fashion show in the heart of her own territory—the US-UK entertainment scene. Though the details remain unclear, fans are swarming her Instagram, demanding that Charli clarify the situation or issue an apology to Rosé.
Sources: kenh14
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