“Reborn Rich”, which was recently popular in Korea and gained high ratings of more than 20%, suffered from illegal uploads.
It was confirmed on January 5th that the drama “Reborn Rich” had been illegally uploaded on China’s largest online video service (OTT) platform iQIYI.
On the same day, an official from “Reborn Rich” production company RaemongRaein said to MoneyS, “It’s true that we are trying to enter the Chinese market in many ways, but ‘Reborn Rich’ on iQIYI is a version compiled and uploaded by a user of that platform”, adding “We are planning to take measures sequentially according to the procedure, such as requesting the deletion of videos, etc.”
At the request of the production company, videos that were illegally uploaded on iQIYI have been deleted.
“Reborn Rich” is a fantasy drama that tells about a secretary, who manages the owner’s risk for a chaebol family, living his second life after being reborn as the youngest son of the chaebol family. Actor Song Joong Ki played a double role as both Yoon Hyun Woo, the poor secretary, and Jin Do Joon, the youngest son of Sunyang chaebol family after Yoon Hyun Woo’s reincarnation.
“Reborn Rich” gained great popularity by breaking its own highest viewership rating of 26.9% (according to Nielsen Korea) in the final episode. It set a record for the second highest viewership rating in the history of JTBC dramas.
Netflix is currently not available in China. However, the illegal distribution of South Korean Netflix contents such as “Reborn Rich” and “The Glory” is increasing the damage.
In fact, controversy arose as more than 61,000 reviews were posted for “The Glory” starring Song Hye Kyo on Douban, China’s largest review site, despite the fact that the drama was recently released exclusively on Netflix.
Since last year, many K-dramas have been launched on Chinese streaming services, including “Something in the Rain”, “Strong Woman Do Bong Soon”, “Hospital Playlist” Season 1, and “Twenty Five, Twenty One”. However, in addition to official streaming content, illegal videos uploaded by Chinese users are everywhere, angering Korean fans.