According to a May 9 report by TenAsia, Park Ji-hoon has been selected as NH Nonghyup Bank’s newest advertising model, succeeding Byeon Woo-seok, who has represented the brand since 2024.
Byeon Woo-seok became a major sensation following the success of Lovely Runner, which aired in the first half of 2024. After nearly two years as the bank’s ambassador, his reported contract is expected to conclude in July, paving the way for Park Ji-hoon to bring a fresh image to the brand.
Being selected as a financial industry model is considered particularly meaningful in Korea’s advertising world, as banks typically prioritize celebrities with not only popularity but also reliability, trustworthiness, and a positive public image.
Industry insiders note that Park Ji-hoon’s appointment reflects his expanding recognition beyond fandom-driven popularity and into broader mainstream appeal.
Park Ji-hoon first rose to fame through Produce 101 Season 2 before debuting in the project group Wanna One in 2017. Since then, he has steadily built parallel careers as both a solo artist and actor.
Recently, the star achieved a major breakthrough as an actor with The King’s Warden, which drew an impressive 16.8 million moviegoers nationwide. The film’s massive success significantly strengthened his standing as one of the most successful idol-turned-actors in his age group.
Park Ji-hoon’s emotional appearance at the Baeksang Arts Awards also attracted attention after co-star Yoo Hae-jin mentioned him during his Daesang acceptance speech, bringing the actor to tears.
The success of The King’s Warden has also reignited interest from advertisers. Prior to the NH Nonghyup Bank deal, Park Ji-hoon was recently selected as a model for a chicken franchise and has continued gaining momentum in the commercial industry.
During his Wanna One days, Park Ji-hoon was already a popular endorsement figure for multiple brands, including cosmetics, pizza, and food franchises. However, his latest achievements as an actor appear to have elevated his reputation to an entirely new level.
As Park Ji-hoon transitions from idol star to box-office actor and now a trusted banking model, many are watching closely to see what new image he will bring as the next representative face of NH Nonghyup Bank.
Sources: Netizenbuzz
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