“Park Bo Gum effect”, his commercial surpassed 10 million views in the shortest period of time

Famous actor Park Bo Gum proves his influence via his new video ad, which garnered 10 million views on YouTube.

On September 15th, household brand Ace Bed announced that their 3rd advertisement in the “Good Sleep Campaign”, which features Park Bo Gum, has exceeded 10 million YouTube views as of September 13th. With such a view count within 30 days since its release on August 13th, the video ad has broken the previous record of 10 million views in 35 days.

For the past 5 years, Ace Bed has been working hard to promote the importance of sleep and the value of suitable beds through their “Good Sleep Campaign”, which emphasizes the effect of good sleep. With this record, all advertisements released through the “Good Sleep Campaign” have surpassed 10 million views on YouTube.

It is analyzed that this new record-breaking achievement can be credited to the immense influence of actor Park Bo Gum. After being selected as the Ace Bed model in 2018, Park Bo Gum represented the brand through various ads, before enlisting in the military in August 2020. 

As a member of the Navy’s Military Music Honorary Battalion, he returned to the entertainment industry after serving in the military in April 2022, and chose Ace Bed as his first advertisement. 

Talking about the actor, an Ace Bed official said, “The ad is gaining huge popularity among fans who have been waiting for Park Bo-gum, who has a bright and fresh image, as he returns to a cooler appearance after serving in the military. Now, the view count is increasing steadily by hundreds of thousands of views a day.”

Source: Daum