Defeat Lim Young-woong, Son Heung-min and Lee Jung-jae… “October advertising model brand reputation” No.1 is?
The identity of the first place in the October advertising model brand reputation ranking has been revealed, drawing attention.
The Korea Institute of Corporate Reputation unveiled the October advertising model brand reputation ranking on Oct 29th. They measured 30,945,362 big data units regarding advertising model brand reputation from Sep 29th to Oct 29th, then evaluated elements like participation index, media index, communication index and community index.
According to the announcement, BLACKPINK beat BTS by a narrow margin to rank first. Following them were Lee Jung-jae, Son Heung-min and Lim Young-woong, respectively.
The Korea Institute of Corporate Reputation explained, “Highest-ranked terms in BLACKPINK’s link analysis are ‘powerful’, ‘active’, ‘strong’. Highest-ranked keywords related to BLACKPINK are ‘Céline’, ‘Chanel’, ‘Dior’. BLACKPINK’s positivity-negativity ratio came out to be 86.55% positive reactions.”
Top 30 in the October advertising model brand reputation ranking are as follows: BLACKPINK, BTS, Lee Jung-jae, Son Heung-min, Lim Young-woong, Gong Yoo, IU, NewJeans, IVE, Kim Yu-na, Lee Seung-yuop, Kim Tae-ri, Park Eun-bin, Yoona, Lee Chan-won, LE SSERAFIM, Yoo Jae-suk, Kim Hye-soo, Son Seok-koo, SEVENTEEN, Jung Dong-won, Kang Daniel, TWICE, Lee Seung-gi, Kim Go-eun, Ma Dong-seok, Hyun Bin, So Ji-sub, Song Ga-in and Park Bo-gum.
Meanwhile, the brand reputation index is an indicator created through big data analysis, which suggests that consumers’ online habits have a great influence on brand consumption. The advertising model brand reputation index can thus measure consumer relationships, positive and negative evaluations, media’s interest, consumers’ interest and communication volume for the branding of each advertising model.
Source: wikitree
