According to East Money, a Shanghai-based financial data platform, Nicholas Tse’s fresh sausage brand has led China’s market in sales for three consecutive years. His product, priced at 109 yuan for three boxes (each containing eight sausages), breaks down to roughly 4.5 yuan per piece. Tse actively promotes the brand through self-filmed advertising videos, with his name and image prominently displayed on the packaging.
Tse launched the brand in 2021 in collaboration with a Hangzhou-based company. In the first three months alone, the business averaged monthly revenues exceeding 10 million yuan. His Douyin (Chinese TikTok) store has amassed over 2.6 million followers, making it a powerful sales channel.
In addition to sausages, Tse has diversified his product line to include popcorn, coffee, instant noodles, mooncakes, and trendy items like mystery bags and custom bags—appealing directly to consumer demand.
Mirror Media reports that Nicholas Tse’s net worth had surpassed $130 million as early as 2020. He remains active in entertainment, business and investment across mainland China, Taiwan and Hong Kong.
At 44, Tse has enjoyed a prolific career in music and film. Debuting at the age of 15, he has been lauded for his songwriting abilities and has repeatedly won Favorite Male Singer awards in the Chinese-speaking world. His film credits include “Young and Dangerous: The Prequel“, “The Bullet Vanishes“, “The Promise“, “Shaolin“, “New Police Story” and “The Storm Warriors“.
In his personal life, Tse was married to actress Cecilia Cheung, with whom he has two sons. The couple divorced in 2011, though he is occasionally seen spending time with his children. In 2014, Tse rekindled his romance with singer Faye Wong, his girlfriend from the 1990s. According to Sohu, they are considered one of the most iconic “noona couples” in Chinese entertainment, with Wong being 11 years his senior. Their enduring relationship has continued to fascinate fans and media alike for more than a decade.
VNE
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