The ADOR girl group NewJeans ranked first in the singer’s brand reputation in April recently announced.
The Korea Corporate Reputation Research Institute analyzed 125,572,890 singer brand big data from March 22nd to April 22nd to analyze consumers’ brand participation, media, communication, and communities.
The top 30 of singer brand reputation ranking of April 2023 include NewJeans, BTS, Lim Young Woong, BLACKPINK, IVE, FIFTY FIFTY, IU, Lee Chan Won, Kim Ho Joong, SEVENTEEN, Lee Young Ji, PSY, Young Tak, Jung Dong Won, LE SSERAFIM, Kang Daniel, Red Velvet, NCT, (G)I-DLE, Song Ga In, Sung Si Kyung, TWICE, Jang Min Ho, Younha, EXO, Taeyeon, Girls’ Generation, Kim Hee Jae, and aespa.
Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of analyzing brand big data in April 2023, NewJeans’ brand (Minji, Hanni, Danielle, Haerin, and Hyein) ranked first. According to an analysis of singer brand categories, it increased by 3.19% compared to 121,696,380 singer brand big data in March. According to a detailed analysis, brand consumption rose by 8.40%, brand issues fell by 6.28%, brand communication fell by 0.58%, and brand spread rose by 15.29%.”
In addition, NewJeans’ brand came in first, followed by BTS and Lim Young Woong in second and third, respectively. BLACKPINK landed in fourth and IVE entered at fifth place.
Source: Daum
