NewJeans Sexualized in Video of ILLIT’s Agency? BLACKPINK & IVE also Mentioned

The manner in which ILLIT’s agency describes NewJeans, BLACKPINK, and IVE  in a recent official video is drawing attention. 

On June 10, ILLIT’s agency, Belift Lab, released a video accusing NewJeans of plagiarism, which mentions various other groups, such as GFRIEND, IZ*ONE, Sunmi, VIVIZ, IVE, NMIXX, Oh My Girl, LE SSERAFIM, BLACKPINK, ENHYPEN, Triple S, LABOUM, BTS, DIA, Mexican group Jeans, and Pristin, among others. 

The video also includes Belift Lab’s description of NewJeans, IVE, and BLACKPINK, which draws immediate attention. 

In particular, it describes BLACKPINK as “The perfect celebrity that can’t be approached”, and IVE as a group where “Everyone looks like a doll and is envied like a princess”. 

Finally, NewJeans are said to be “the objects of romance in the imagination of adults” despite being teenagers – a statement that has aroused immediate controversies. 

To specify, many netizens have found these comments about NewJeans to be “sexualizing”, and comments criticizing these choices of words have been spreading across the net, on both international platforms such as X (formerly Twitter) and Korean forums (such as “theqoo”).

Below are some comments from netizens: 

  • Objects of romance in the imagination of adults? What the hell are they saying?
  • What kind of entertainment company makes these sorts of comments about other artists? 
  • Aren’t these comments way too rude?
  • Ugh, they are already terrible enough and now they are making disgusting comments about other groups too
  • There’s something seriously wrong with the people who wrote these descriptions 
  • Why are they sexualizing girls as young as NewJeans like this…

The full video can be watched below:

Source: theqoo

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