NewJeans selected as “2023 Next Generation Leaders” by TIME
Girl group NewJeans has been named in the “2023 Next Generation Leaders” list, compiled by the American weekly magazine TIME.
TIME announces trendsetters and pioneers every year. On May 23rd (local time), they announced the “2023 Next Generation Leaders” list, and NewJeans is the only K-pop artist to be included this year.
In particular, TIME introduced NewJeans as a nascent Kpop girl group who “has already reached global milestones even faster than its more senior counterparts in the industry.”
In fact, NewJeans achieved remarkable success in the global music market within less than a year after their debut. TIME highlighted that 2 singles of NewJeans (“OMG” and “Ditto”) stayed on the Billboard Hot 100 chart for five weeks in 2023, and emphasized that despite having a limited number of songs, the girl group became the fastest Korean act ever to hit 1 billion streams on Spotify (219 days). This August, NewJeans will also become the first Kpop girl group to perform at one of the world’s biggest music festivals, Lollapalooza.
According to TIME, the popularity of NewJeans is not surprising, considering that ADOR CEO Min Hee Jin “was once responsible for the branding of many enduring names in the K-pop world like Shinee, EXO, and Girls’ Generation”. Min Hee Jin has also spoken of “breaking established industry expectations, which resonated with NewJeans members”.
In the interview with TIME, Danielle of NewJeans mentioned that they are always trying to create a fresh vibe.
One of NewJeans’ strengths is their natural enjoyment on stage, and the members are focused on “enjoying the process and just making music they want to hear”.
Furthermore, NewJeans gathered their voices and said that it is a great joy to be able to do what they truly enjoy and love. They continued that it is a great fortune to be part of Kpop in this era, and concluded by saying that as long as they continue to be together, enjoy the stage, and make music, they look forward to everything the future holds.