articleK-Pop

NewJeans’ new title song stirs up controversies over inappropriate lyrics 

The rookie Kpop girl group NewJeans, which debuted under ADOR, a subsidiary of HYBE Labels, has been the talk of town with their astounding debut. The group officially entered the Kpop scene on August 1st with their mini album “New Jeans”, consisting of 4 tracks. After “Attention”, “Hype Boy”, and “Hurt”, the MV for the title and final song “Cookie” was also dropped. 

However, “Cookie” is not being well-received by international audiences, who believe that the song is too improper for the group’s young age. In particular, the lyrics of “Cookie”, which sing: ““Looking at my cookie, the scent alone will make you see/ You can’t stop at one bite with me/ If you want it, you can get it/ If you want it, let me hear you say you want it more“, are receiving mixed reaction for allegedly containing sexual innuendos. 

To international netizens, the word “cookie” here may allude to “coochie”, a slang that means “female genitals”.

In addition, the CEO of NewJeans’ company, Min Hee Jin, was previously accused of being attracted to young children and sexualizing minors, which raised further concerns. Several costumes adorned by NewJeans members Minji and Hanni, were also said to be “too revealing” for their age. 

On the other hand, Korean netizens mostly brush off this “controversial lyrics” allegation of international fans, and instead call “Cookie” a cute, fun, and refreshing track. According to them, there may have been mistranslations, causing misunderstandings on the international side, as the lyrics pose no issue in Korean. Meanwhile, NewJeans also previously described their song as a track used to express the group’s attitude to the anticipation and support of fans. 

The rookie Kpop girl group NewJeans consists of 5 members, who were born in 2004, 2005, 2006, and 2008. Therefore, international fans are extremely protective of the girls, stating that at their young ages, the members should not be subjected to suggestive concepts that are prevalent in the industry. 

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