NewJeans surpassed IU and Lim Youngwoong to be the first place in “January’s Advertising Model Brand Reputation” 

The top 50 of “January’s Advertising Model Brand Reputation” has been released.

On the 28th, the Korea Institute of Corporate Reputation announced the top 50 in the “January’s  Advertising Model Brand Reputation.” According to the report, NewJeans topped the list, beating IU in second, Lim Youngwoong in third, BTS in fourth and BLACKPINK in fifth. 

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The ranking is based on the analysis of consumers’ brand participation, media, communication and community index through extracting 26,246,113 big data of advertising model brands from a one-month period, spanning from the 28th of last month to the 28th of this month.

NewJeans’ brand reputation index recorded 2.74.823 that surpassed IU with 2.313.331 and Lim Youngwoong with 2.128.000. 

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The Korea Institute of Corporate Reputation explained, “NewJeans showed high ‘hip, unrivaled, trendy’ in link analysis, and ‘Shinhan Bank, Mega Study Education, Gucci’ in keyword analysis,” adding, “In positive and negative ratio analysis, the positive rate was 82.59 percent.”

The following table summarizes the top 50 of the “January’s Advertising Model Brand Reputation.” 

Advertising Model Brand Reputation
Advertising Model Brand Reputation

The top 30 of “January’s Advertising Model Brand Reputation” were NewJeans, IU, Lim Youngwoong, BTS, BLACKPINK, Son Heung-min, IVE, Yoo Jae-suk, Son Suk-gu, Cha Eun-woo, Kim Yuna, Baek Jongwon, Hyun Bin, NCT, Kim Go-eun, Seventeen, Lee Byung-hun, aespa, Park Eun-bin, Kang Daniel, Song Ga-in, Park Bo-gum, Jang Yoon-jeong, Taeyeon, Kim Jong-kook, Yoona, Psy, Ma Dong-seok, Kim Hye-soo and Shin Dong-yup. 

Source: wikitree

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