NewJeans and OIOI showcase energetic and versatile styles in 23 SS collection photo shoot
Unisex casual brand OIOI has unveiled the third photo shoot of their 23 SS collection, featuring NewJeans. With the slogan ‘NEW JOIN, NEW JOY!’, this photo shoot expresses the exciting encounter between OIOI and NewJeans, who always showcase new charms together. The photo shoot features NewJeans’ cool and energetic appeal, while also highlighting OIOI’s new half-sleeve ‘Bold Logo Anorak’ and ‘Flap Detail Nylon Zip-Up,’ completing a free and casual styling. The half-sleeve anorak, zip-up, shorts, and skirt worn by NewJeans in the photo shoot emphasized comfort and practicality with woven and nylon materials, making them versatile for casual to sporty moods.
Additionally, the slides and clogs presented together are made of high-elasticity Air Cell material, making them light and highly elastic for comfortable and trendy silhouettes.
In the photo shoot, Hyein completed a metropolitan and active style by matching magenta-colored nylon zip-up and pants with flap details in a set-up, while Haerin and Minji showed off a sporty and lively look with bold logo anorak and short pants. They added their unique style with leg warmers, slides, and clog shoes. Daniel and Hani showcased practical and stylish looks with a nylon zip-up and detachable skirt setup featuring an out-pocket detail.
Danielle and Hani’s skirt is designed to be convertible between maxi and midi length, making their styles even more diverse.
Meanwhile, in a big data analysis of girl group brand reputation in April 2023 released by the Korean Corporate Reputation Research Institute on April 9th, NewJeans ranked second after BLACKPINK.
Source: kstarfashion
