NewJeans Danielle shows inconsistency as ambassadors of fashion brands 

Danielle (NewJeans) still has a lot to learn as ambassadors to fashion brands. 

As the Global Ambassador of Burberry, Danielle was on the cover of Vogue, digital version. On this rare occasion, the singer received praise from the audience for her distinct visuals and a diverse and natural range of poses. 

Compared to her other magazine cover appearances, Danielle has had much improvement. On her other collaboration with Vogue, Danielle appeared as the Ambassador of YSL Beauty. At that time, the idol was criticized due to her single and unchanging expressions that replicated across images. 


In a promotional photoshoot for Burberry on the magazine W Korea, Danielle had a hard time bringing out the uniqueness of the outfits she was supposed to market. While viewers were entranced by her beauty, it could hardly be seen what product she was trying to sell. 

Danielle’s dreamy expressions could not bring out her outfits. (Image: W) 

Despite being a Global Ambassador for Burberry, Danielle rarely made appearances at the events of the brand. She was the only ambassador not present at the fashion show by Burberry under the “London Fashion Week 2023”. 

Danielle was not present at the “London Fashion Week 2023.” (Image: Instagram @newjeans_official) 
Male soccer player Son Heung Min attended the fashion show of Burberry. (Image: Koreaboo) 
Burberry Ambassador of the South Asia-Pacific region, Bright Vachirawit, was also at the event. (Image: Koreaboo) 
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