Group NewJeans took first place in the October 2023 Advertising Model Brand Reputation Ranking
The Korea Corporate Reputation Research Institute indexed 31,832,210 brand big data of advertising models from September 2nd, 2023 to October 2nd, 2023 by measuring consumer participation, social media, communication and community indices. Compared to the advertising model brand big data of 26,469,857 in September, it increased by 20.26%.
In first place, NewJeans was analyzed to have a brand reputation index of 1,984,428 with the participation index of 269,032, media index of 221,279, communication index of 564,760, community index of 929,356.
In second place, Lim Young-woong was analyzed to have a brand reputation index of 1,933,066 with the participation index of 462,420, media index of 570,420, communication index of 403,906, community index of 496,321.
In third place, Son Heung-min was analyzed to have a brand reputation index of 1,853,205 with the participation index of 518,828, media index of 511,864, communication index of 365,066, community index of 457,447.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “As a result of advertising models’ brand reputation analysis in October 2023, the brand NewJeans was analyzed as No.1. In the link analysis, the brand NewJeans was linked with ‘hip, friendly, new’, while in their keyword analysis, ‘music video, chicken dance, duty-free shop’ appeared the most. In the analysis of the positive/negative ratio, the positive ratio was analyzed as 82.50%.”
People listed in the October 2023 Advertising Model Brand Reputation Ranking in order are NewJeans, Lim Young-woong, Son Heung-min, Son Suk-ku, IU, BTS, Jo In-sung, BLACKPINK, Gong Yoo, Lee Jung-jae, Yoona, Yoo Jae-suk, Cha Eun-woo, Lee Byung-hun, Kang Dong-won, Lee Chan-won, Shin Dong-yup, Park Seo-joon, Hyun Bin, Kim Ho-joong, Young Tak, LE SSERAFIM, Han Hyo-joo, IVE, Kang Daniel, Won Bin, Jung Hae-in, Park Bo-gum, Ma Dong-seok, Han Ji-min, Lee Seo-jin, Baek Jong-won, Kim Hye-soo, NCT, Park Eun-bin, Jang Yoon-jung, Jun Ji-hyun, Kim Jong-kook, aespa, Kim Yu-na, TWICE, Taeyeon, Kim Go-eun, Park Bo-young, Jung Woo-sung, Jun Hyun-moo, Song Kang-ho, Yoo Hae-jin, Jay Park and Ryu Jun-yeol.
Source: MK Sports