On September 11, the Seoul Central District Court’s Civil Agreement Division 41 held its second mediation session between NewJeans and ADOR. Just like the first attempt last month, talks collapsed without settlement. The case now moves to trial, with a ruling expected on October 30.
NewJeans had declared the termination of their exclusive contract with ADOR in November last year, citing breach of trust following the ousting of former CEO Min Hee-jin. The group attempted independent activities, but ADOR responded with a lawsuit to confirm contract validity. An injunction was granted, legally blocking NewJeans from pursuing solo activities outside the label.
ADOR’s side argues that HYBE invested 21 billion KRW (approx. $15 million) into the group and provided full support. They claim the lawsuit stems not from legitimate grievances but from the members’ “change of heart after success.”
Meanwhile, NewJeans insists the foundation of their contract has collapsed: “The ADOR we trusted when we signed no longer exists.”
This dispute goes beyond the legal validity of the contract, delving into the abstract yet crucial issue of whether the “relationship of trust” has irreparably broken down.
Time, however, is not on NewJeans’ side. Since their explosive 2022 debut with Attention and Hype Boy, followed by global hits like Ditto, OMG, Super Shy, and ETA, the group quickly rose to K-pop stardom. But as the conflict drags on, their brand value and momentum risk fading.
Industry experts warn that civil lawsuits can stretch for years. A loss could leave NewJeans facing not only a stalled career but also hefty penalty fees. In a fast-moving K-pop market where new idols debut every month, prolonged inactivity can be devastating.
For NewJeans, the failed settlement means there is no way back—the court’s verdict is the only path forward. It could secure their independence or result in financial and professional ruin.
Sources: Daum
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