5252 BY O!OI introduced their signature puffer jacket through a pictorial with New Jeans.
In the newly released pictorial, New Jeans wore O!OI’s signature short puffer jacket against the background of a classroom, showing off their bright energy and girly, high-teen vibes to the fullest.
New Jeans presented a wearable school girl look that anyone can easily follow by matching light pleated skirts with shirts and cardigans, or sweatshirts and knitwear, and finishing with a signature puffer that stands out in various colors.
The signature puffer jacket worn by New Jeans is O!OI’s best-selling item and was released in 5 colors last year, recording high sales. Thanks to its popularity, this year, navy, cool gray, and mint were added and the quantity increased significantly.
With a trendy design, it is easy to match the jacket with a pleated skirt like New Jeans or various items such as denim, loose wide pants or jogger pants, making it practical.
Along with the release of the pictorial, O!OI also released a fashion film featuring New Jeans’ unique high-teen vibes. The pictorial and film video can be found on the brand’s official website and SNS.