K-Pop

Netizens impressed with the scale of LE SSERAFIM’s YouTube content: Staycation at a luxury hotel 

The scale of YouTube content is on another level for a big company’s group. 

Recently, Korean netizens on different online communities discussed “the different level of rich agencies” based on the reality series “DAYOFF” of HYBE’s rookie girl group LE SSERAFIM. 

“DAYOFF”, which was first released on July 13th through LE SSERAFIM’s official YouTube channel, depicts the vacation spent together by LE SSERAFIM members after their promotions ended. HYBE’s sub-label Source Music, LE SSERAFIM’s agency, prepared a special treat for the group to celebrate the end of the activities for their debut album.

LE SSERAFIM members had a staycation at Banyan Tree Hotel in Jung-gu, Seoul, a luxury hotel that costs 10 million won per night. Since two floors of the hotel were rented for LE SSERAFIM, the amount of money spent is expected to be very high. Considering this is simply for filming YouTube content, netizens are stunned by the large scale. 

le sserafim

Meanwhile, HYBE reportedly invests about 40 billion won annually in LE SSERAFIM, New Jeans, and other girl groups that are preparing to debut in the future.

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