The 2025 Melon Music Awards (MMA) have taken an unexpected romantic twist after fans noticed a series of “coincidences” that stirred memories of past relationships—particularly between Jennie of BLACKPINK – Kai of EXO – G-Dragon.
Marking her return to the MMA red carpet after seven years, Jennie captivated the crowd with a queen-like appearance. But it wasn’t just her look that drew attention. Moments later, EXO—featuring her ex-boyfriend Kai—walked the same red carpet, and the background music played was none other than “First Snow” by EXO, a melancholic track about missing a former lover during the season’s first snowfall.
The timing and symbolism didn’t go unnoticed. Jennie being placed directly ahead of EXO in the red carpet lineup, paired with the nostalgic ballad, sparked intense speculation across social media. Netizens reacted with comments like: “I know MMA ships JenKai but I have no proof,” and “Is this really just a coincidence?” Some even quipped, “MMA is sneaky.”
The combination of visual, musical, and relational cues has led many to believe that the awards show organizers may have subtly referenced Jennie and Kai’s short-lived but memorable romance.
However, not everyone is convinced. Industry insiders pointed out that red carpet order in Korean award shows typically reflects career seniority—Jennie and EXO are among the longest-active artists, explaining their prominent placement. Additionally, “First Snow” is considered a winter anthem in South Korea, often played during December events regardless of personal context.
Jennie and Kai were revealed to be dating in January 2019 after Dispatch published photos of the couple. Both YG Entertainment and SM Entertainment confirmed the relationship, but the couple reportedly broke up just a month later due to their busy schedules. Despite its brevity, the pairing remains a fan favorite, often cited as a sweet yet fleeting love story in K-pop history.
G-Dragon Also Present, and a Viral Lyric Adds Fuel
MMA 2025 didn’t stop at just one ex. Jennie also shared the venue with another rumored former flame, G-Dragon, further amplifying the buzz. During her performance of “like JENNIE,” a specific line caught major attention: “No, I’m not thinking about no exes, know they miss me.” Fans exploded online, wondering if this was a subtle message to the two men seated in the audience.
Whether intentional or not, the presence of both exes, the sentimental soundtrack, and a cryptic lyric combined into a perfect storm of nostalgia and speculation—making MMA 2025 not just a celebration of music, but also a chapter in K-pop’s ongoing love drama.
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