Min Hee Jin Reveals NewJeans’ Unique Approach to Challenging K-pop Norms
Explore Min Hee Jin's innovative approach to revolutionizing K-pop norms through NewJeans, embracing authenticity and youthful energy
Min Hee Jin, the mastermind behind NewJeans, has been making waves since the group’s debut in July 2022, propelling them into the spotlight as one of the top 4th gen girl groups.
In a recent interview with NHK, Min Hee Jin shared insights into NewJeans’ huge popularity, their promotional strategies, and what distinguishes NewJeans from the traditional K-pop scene.
Min Hee Jin delved into what makes NewJeans stand out from the “conventional K-pop” concept, emphasizing her ambition to challenge the stereotypes prevalent in the idol industry.
Central to NewJeans’ distinctiveness, according to Min Hee Jin, is how natural they look. Expressing her disdain for the term “idol,” which she believes has devolved into a mere job title, Min Hee Jin fostered an environment where authenticity thrived.
She acknowledged that the sought-after naturalness couldn’t be forced but rather emerged organically from the group’s interactions, practices, and daily routines.
Emphasizing the importance of preserving their youthful spirit, Min Hee Jin underscored her desire for NewJeans to maintain a carefree and optimistic outlook.
Source: koreaboo
