According to Chinese media, fans of the two actresses recently clashed after rumors claimed Liu Yifei accepted Liu Shishi’s former beauty brand contract with a 30% lower endorsement fee. The controversy began after Liu Shishi appeared at a recent Vogue China event. Her tired appearance drew criticism online, with some netizens saying she looked older and lacked energy.
Many then compared her with Liu Yifei, who previously appeared as the closing star at Vogue’s 20th anniversary event and received praise for her beauty and elegant aura. Soon after, rumors spread that Liu Shishi had lost her endorsement deal with luxury cosmetics brand Bobbi Brown. Another rumor then claimed Liu Yifei had taken over the contract at only 70% of the previous fee.
The keywords quickly climbed Weibo’s hot search rankings, while fans from both sides argued intensely. Liu Shishi officially became Bobbi Brown’s global ambassador in June 2024. After nearly 2 years of cooperation, her contract reportedly ended in late May 2026, and the brand did not renew it.
However, many netizens believe the claim that Liu Yifei lowered her fee by 30% is unreasonable. Liu Yifei has long been seen as one of the most sought-after post-85 actresses in fashion and advertising. She has represented major global brands such as Louis Vuitton, Bvlgari, Shiseido, Tissot, Jo Malone London, and Abu Dhabi tourism. Because of this, many believe Liu Yifei has no reason to reduce her value just to compete for resources.
Some also pointed out that Liu Shishi was once described by media as a “little Liu Yifei” when she debuted, showing how firmly Liu Yifei’s status had already been established. As the debate grew, more voices questioned the logic of the rumor. Du Hao, CEO of Dreame Technology, previously described Liu Yifei as one of the highest-paid celebrity endorsers in China, saying brands choose her because of her influence and commercial value.
Industry observers also argued that top-tier stars usually maintain a stable pricing system. A sudden major fee reduction could damage not only the celebrity’s personal image but also the market standard for the entire industry. There are also reports claiming that Liu Yifei’s cooperation with Bobbi Brown was actually finalized in April 2026, and the advertisement had already been filmed at that time.
Since Liu Shishi’s contract only officially ended in late May, some believe the brand had simply prepared its next ambassador in advance — a common practice in the entertainment and advertising industry. For now, neither Liu Yifei nor Liu Shishi has directly responded to the rumors. Still, the controversy has once again shown how quickly luxury endorsements can become a battlefield for celebrity fandoms.
Sources: LD
You must be logged in to post a comment.