Lee Hyori and BIGBANG’s G-Dragon have been actively undertaking new challenges since the beginning of 2024, showcasing their influence.
Lee Hyori quickly became a hot topic by hosting KBS 2TV’s talk show ‘The Seasons – Lee Hyori’s Red Carpet,’ while G-Dragon is intensifying his comeback preparations by participating in various overseas events.
The 4th program of ‘The Seasons,’ titled ‘Red Carpet,’ marked a significant moment for Lee Hyori as she took on the role of a solo host for the first time in 26 years since her debut, attracting much attention.
Thanks to this, the show achieved the highest viewership of 1.9% on its premiere on January 5th, despite the late-night time slot.
To elevate viewers’ interest, Lee Hyori actively utilizes her star power, inviting celebrities like BLACKPINK’s Jennie and RIIZE to the show. She also introduced the meaning of the school theater with actress Lee Jung-eun and recommended watching the children’s play ‘Gochujang Tteokbokki,’ resulting in a 30% increase in ticket reservations for the mentioned play.
G-Dragon, overcoming drug use allegations and joining a new company, made his mark in the U.S. by attending the ‘CES 2024’ at the Las Vegas Convention Center.
As a global icon in the world’s largest consumer electronics and IT exhibition, his presence drew curious eyes worldwide. G-Dragon’s exploration of Samsung’s AI robot Ballie and LG Electronics’ future mobility concept Alpha-ble added to the buzz.
Having recently signed an exclusive contract with Galaxy Corporation, a company dealing with AI and metaverse, G-Dragon is rumored to be preparing to blend music and cutting-edge technology, potentially releasing a new album in the first half of this year.
A Galaxy Corporation representative said, “G-Dragon has consistently shown interest in new technologies, and his diverse interests will be reflected in his ongoing activities.“
Source: Daum
