Lee Chae Yeon has officially parted ways with her longtime agency WM Entertainment. On September 12, WM Entertainment released a statement announcing the contract termination:
“After lengthy discussions with Lee Chae Yeon, we have agreed to terminate her exclusive contract.”
Despite the separation, the agency emphasized that it would continue assisting her with current activities:
“We will support her work for the time being so that she can carry out her planned schedule without any issues.”
Lee Chae Yeon, who rose to fame through Produce 48 and later debuted as a soloist with her first mini album HUSH RUSH in 2022, has steadily built a career as both a singer and performer. Known for her powerful dancing skills and unique stage presence, she has gained a loyal following both domestically and internationally.
A crucial member within IZ*ONE
In the past, Chaeyeon appeared alongside her younger sister Chaeryeong in the audition program “Sixteen”, which was held by JYP Entertainment in order to determine the final lineup of girl group TWICE. Unfortunately, both siblings did not make it to the finale, and Chaeyeon decided to leave JYP, leaving her sister to debut with ITZY. The female idol then joined WM Entertainment and participated in the Mnet survival program “Produce 48”.
Right from the first evaluation round, Chaeyeon blew the audience away with her outstanding talents. Her rankings afterwards were not stable, but just enough to land her in the lineup of project girl group IZ*ONE.
As a member of IZ*ONE, Chaeyeon received a lot of praise. The audience as well as other members all acknowledged that the female idol “elevated” the performance quality of the group. She is also considered a top dancer among Kpop idols.
Mismanaged by the company, unremarkable solo debut
After the disbandment of IZ*ONE, each member set out on their different paths. Wonyoung and Yujin joined the girl group IVE, which is now among top 4th gen Kpop groups. Meanwhile, Sakura and Chaewon are widely successful as members of LE SSERAFIM, and other members such as Eunbi, Yena, and Juri, all boast decent solo activities.
On the other hand, it took a long time for Chaeyeon to finally make her solo debut., leading to deep regrets as the female idol was unable to retain her IZ*ONE hype.
In particular, Chaeyeon’s solo song “Hush Rush” did not meet expectations from fans and the public. The song, while pleasant to listen to, was not outstanding enough among the highly-competitive Kpop industry, and was unable to retain in the mind of listeners. In addition, WM Entertainment did a poor job at promoting Chaeyeon’s release, and despite the female idol’s strength lying in her dancing skills, the MV for “Hush Rush” failed to highlight the choreography.
In addition, many expressed the opinion that Chaeyeon is more suitable to be a girl group member rather than a solo artist, since she’s good at dancing but has lacking confidence, leading to lower stage presence when she’s alone. As a result, they believe that Chaeyeon shined as an IZ*ONE member more than as a soloist, and express disappointment about her song, which can feel lacking.
Finally, fans believe that Chaeyeon will do better with a choreography-focused track that boasts an intense melody. Therefore, “Hush Rush” fell below their expectations, and failed to show off Chaeyeon’s dancing skills.
Source: bestie.vn
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