The pre-orders for the debut album of ‘HYBE’s first girl group’ LE SSERAFIM have exceeded 270,000 copies.
According to album distributor YG PLUS, pre-orders for the first mini-album ‘FEARLESS‘ of LE SSERAFIM exceeded 270,000 copies as of the 20th. This is the number of domestic and foreign pre-orders for 7 days from the 13th when the reservation sale started.
As the first girl group to be launched in cooperation between HYBE and its label Source Music, LE SSERAFIM has already made a big impact and and is foretelling a ‘debut with a different class’.
They are attracting attention from global K-pop fans by releasing high-quality contents such as the “LESSERAFIM 2022 “FEARLESS” SHOW” video and album trailer “The World Is My Oyster.” The total number of views of the two videos exceeded 4 million views, and the concept photo of “Vol.1 BLACK PETROL,” which was opened on the 20th, became a real-time trend around the world on Twitter shortly after its release. It is predicted that the pre-order volume of ‘FEARLESS‘ will not be difficult to exceed 300,000 copies.
LE SSERAFIM is an anagrammatized name of ‘IM FEARLESS’, which implies self-confidence and strong will to move forward without fear, without being swayed by the world’s gaze. HYBE Chairman Bang Shi-hyuk, who put BTS on the list of world-class artists, and creative director Kim Seong-hyun, who was in charge of BTS’ visuals, contributed to the production of LE SSERAFIM’s debut album. As the production team of HYBE’s ‘World Class’ was fully mobilized, it is expected that an album with a high degree of perfection will be created.
On the other hand, LE SSERAFIM will release their first mini-album ‘FEARLESS’ at 6 pm on the 2nd of May and hold an online and offline fan showcase at 8 pm on the same day. On the 20th, they released the concept photo of ‘Vol.1 BLACK PETROL’, which showed the dignified charm of the six members, and on the 22nd, the second concept photo will be released.
