LE SSERAFIM is now the first Kpop girl group to be Louis Vuitton’s ambassador
According to Korean media, Louis Vuitton has announced its selection of LE SSERAFIM as the brand ambassador. LE SSERAFIM is the first Kpop girl group with all its members becoming LV ambassadors.
Louis Vuitton stated: “LE SSERAFIM is a globally renowned music group with a powerful image both on and off the stage, and their music tells their own story. We welcome LE SSERAFIM as the new brand ambassador and look forward to their future journey.”
Nicolas Ghesquière, the creative director for Louis Vuitton’s women’s collections, said: “I am delighted that LE SSERAFIM has joined as Louis Vuitton’s brand ambassador. We first met at the Pre-Fall fashion show in Seoul, and I was truly impressed by the energy they displayed at the After Party. I believe that each member has an incredible style and personal charm.”
