Kpop idols who sold out luxury items, from Jennie’s 77,000 USD necklace to Rosé’s 12,000 euro jacket
These Kpop idols have such immense impacts that even extremely expensive luxury items got sold out because of them.
Some Kpop idols are so popular and influential in the fashion world, that items donned by them constantly get shelves cleared, earning them the nickname of “sold-out star”. As a result, many of them are treated well by luxury brands, and even became global ambassadors.
BLACKPINK Jennie
It is no exaggeration to say that Jennie is one of the most notable Kpop names when it comes to the fashion field. With her chic yet sexy style, the BLACKPINK member is often called the “human Chanel”. But her influence actually spans far outside of this designer house.
BLACKPINK Lisa
Another irrefutable “sold-out star” is BLACKPINK Lisa. In particular, Lisa once worked with BVLGARI to release a limited edition watch, which consists of 2 versions, a 23mm type with a retail price of 5,900 USD, and a 33mm type which cost over 7,000 USD. It is known that the 23mm version sold out within just half a day of sale, thanks to Lisa’ power.
BLACKPINK Rosé
After BLACKPINK Rosé was announced as the global ambassador for luxury design house Saint Laurent in 2020, The Straits Times reported that the search volume related to the brand has doubled in various nations within just one month.
In 2021, Rosé wore a 12,000 euro (around 13,000 USD) feather jacket from Saint Laurent on BLACKPINK’s online concert “The Show”. Immediately, people rushed to the brand’s showroom to purchase the design, leading it to become out of stock.
BTS Jungkook
Jungkook, a member of BTS, is also well-known for his immense sales power, even when it comes to luxury items. In particular, a Prada jacket worn by Jungkook quickly sold out, despite its hefty prices
After Jungkook wore a Prada blouson jacket on the August 2020 edition of Vogue Japan, the jacket became out of stock.
On another occasion, Jungkook wore a pair of Prada leather boots on a BTS live, which is worth over 1,000 USD. As expected, the boots’ stock did not last long.
Despite the blurry image, fans of BTS quickly discovered that Jungkook was dressed in a Louis Vuitton blazer, leading to it becoming sold out in 29 nations.
BTS Jimin
In January 2021, a video was published by BTS, confirming their appearance at a Louis Vuitton event. In the video, Jimin can be seen wearing a $1,070 USD pullover by Louis Vuitton, and less than 24 hours later, the pullover was completely out of stock.
A 55,000 USD watch from Patek Philippe, which was worn by Jimin to the airport, also quickly sold out.
BTS V
Back in 2020, BTS V drew attention after he appeared while dressed in a 5,000 USD suit from Tom Ford. The design became sold out soon after, proving V’s immense sales power.
Another time, V appeared at the Metropolitan Museum side by side with Korea’s First Lady, while dressed in a Louis Vuitton jacket. Priced at over 3,000 USD, yet the jacket still quickly sold out in all sizes.
Source: SCMP, k14
