On February 26, luxury skincare brand The WHOO unveiled a new beauty pictorial featuring its muse Kim Ji Won to promote the “Bichup Self-Generating NAD Power Ampoule.”
In the newly released photos, Kim Ji Won showcases a short haircut for the first time in a while. Paired with minimalist silhouettes and outfits stripped of unnecessary embellishments, the concept focuses less on flashy glamour and more on inner strength and restrained elegance. Her calm yet powerful presence immediately captured fans’ attention.
A single image was enough to spark enthusiastic reactions online, with many praising her return to the bob hairstyle. Known for maintaining long hair in recent years, Kim Ji Won previously sported a short cut in 2016 during her breakout performance in the KBS drama Descendants of the Sun. At the time, she reportedly adopted the hairstyle at the suggestion of writer Kim Eun Sook. Her perfectly suited bob, combined with her charismatic and strong-willed character, further cemented her popularity and became one of her most iconic looks.
Meanwhile, Kim Ji Won is set to return to the small screen this year through the SBS drama Doctor X: Age of the White Mafia. The medical noir series follows the story of genius doctor Gye Soo Jung, known as “Doctor X,” who proves her worth solely through skill while standing up against corruption within the medical power structure. As it marks Kim Ji Won’s first medical drama, anticipation for her new role is already building.
Sources: Nate
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