“Strawberry Cheesegame” by KiiiKiii (키키) is a 2000s-inspired dance-pop song about complex teenage friendship, blending sweet, sugary imagery with underlying tension, jealousy, and admiration. The title is a play on the Korean “strawberry game” (딸기게임), representing the fun yet competitive, dizzying, and unpredictable nature of these complex emotions.

Song Credits

  • Artist: KiiiKiii
  • Album: DANCING ALONE
  • Released: August 27, 2025
  • Length: 3:19
  • Label: Starship Entertainment
  • Lyricists: Lee Seul-a
  • Composers: Pontus Petersson, Moa Pettersson Hammar, Maia Wright, MLITE

KiiiKiii “Strawberry Cheesegame” Official MV

KiiiKiii “Strawberry Cheesegame” Lyrics

Hangul

솔직히 나 엔간해선 진 적이 없었어 그간
No rivals 근데 네가 첨으로 나타난 그날
이상해 나 왜 자꾸 얼타
등장부터 걍 보법이 달라

왜 너는 별걸 다 잘해 (어이없어)
다들 특별한 여자래 (oh yeah)
아 너를 그만 의식하고 파 (how do I stop it?)
그런데 눈을 뗄 수가 눈을 뗄 수가 (oh)

난 센 척하며 네게 다가간다
잘난 네 이름 일부러 부른다

다들 말해 너 왜 그래 (잠깐만 해 볼만 하대니까)
무리래 막 에바래 막 (이거 놔 한 판 더 하자고)

오 난 널 이기는 게 너무 어려워
널 싫어하는 건 훨씬 어려워
완전히 내가 져버린
완전 널 좋아해 버린
That strawberry game, yeah

You know me always craving the sweet things
지고 나서도 달콤하다니
자꾸만 생각나 네 눈
자꾸만 떠올라 네 mood
너 땜에 너 땜에 녹은 맘 strawberry cheesecake

유기농 딸기야 변칙적 모양
벌칙은 뭐야 루저는 나야
어차피 1등은 넌데
왜 그리 월등한 건데

성큼성큼 넌 내게 다가온다
꽁한 내 이름 예쁘게 부른다

왜 이렇게 나 놀라게 (사람 맘 들었다 놨다가 해)
갑자기 막 그렇게 막 (도저히 도무지 못 당해)

오 난 널 이기는 게 너무 어려워
널 싫어하는 건 훨씬 어려워
완전히 내가 져버린
완전 널 좋아해 버린
That strawberry game, yeah

You know me always craving the sweet things
지고 나서도 달콤하다니
자꾸만 생각나 네 눈
자꾸만 떠올라 네 mood
너 땜에 너 땜에 녹은 맘 strawberry cheesecake

하루는 우리 옷을 바꿔 입어 봤어
서로를 걸친 모습 꽤나 맘에 들어
정신 차리니 네가 내 최애야

딸기 carrots, water and watermelons
Yellow? melon! another and other melons

시계방향으로 돌고 돌아 다시
키키 티키 타카 딸기

오 난 널 이기는 게 너무 어려워
널 싫어하는 건 훨씬 어려워
완전히 내가 져버린
완전 널 좋아해 버린
That strawberry game, yeah

You know me always craving the sweet things
지고 나서도 달콤하다니
자꾸만 생각나 네 눈
자꾸만 떠올라 네 mood
너 땜에 너 땜에 녹은 맘
Strawberry cheesecake

Romanized

Soljiki na enganhaeseon jin jeogi eopseosseo geugan
No rivals geunde nega cheomeuro natanan geunal
Isanghae na wae jakku eolta
Deungjangbuteo gyang bobeobi dalla

Wae neoneun byeolgeol da jalhae (eoieopseo)
Dadeul teukbyeolhan yeojarae (oh yeah)
A neoreul geuman uisikago pa (how do I stop it?)
Geureonde nuneul ttel suga nuneul ttel suga (oh)

Nan sen cheokamyeo nege dagaganda
Jallan ne ireum ilbureo bureunda

Dadeul malhae neo wae geurae (jamkkanman hae bolman hadaenikka)
Murirae mak ebarae mak (igeo nwa han pan deo hajago)

O nan neol igineun ge neomu eoryeowo
Neol sileohaneun geon hwolssin eoryeowo
Wanjeonhi naega jyeobeorin
Wanjeon neol joahae beorin
That strawberry game, yeah

You know me always craving the sweet things
Jigo naseodo dalkomhadani
Jakkuman saenggangna ne nun
Jakkuman tteoolla ne mood
Neo ttaeme neo ttaeme nogeun mam strawberry cheesecake

Yuginong ttalgiya byeonchikjeok moyang
Beolchigeun mwoya rujeoneun naya
Eochapi 1deungeun neonde
Wae geuri woldeunghan geonde

Seongkeumseongkeum neon naege dagaonda
Kkonghan nae ireum yeppeuge bureunda

Wae ireoke na nollage (saram mam deureotda nwatdaga hae)
Gapjagi mak geureoke mak (dojeohi domuji mot danghae)

O nan neol igineun ge neomu eoryeowo
Neol sileohaneun geon hwolssin eoryeowo
Wanjeonhi naega jyeobeorin
Wanjeon neol joahae beorin
That strawberry game, yeah

You know me always craving the sweet things
Jigo naseodo dalkomhadani
Jakkuman saenggangna ne nun
Jakkuman tteoolla ne mood
Neo ttaeme neo ttaeme nogeun mam strawberry cheesecake

Haruneun uri oseul bakkwo ibeo bwasseo
Seororeul geolchin moseup kkwaena mame deureo
Jeongsin charini nega nae choeaeya

Ttalgi carrots, water and watermelons
Yellow? melon! another and other melons

Sigyebanghyangeuro dolgo dora dasi
Kiki tiki taka ttalgi

O nan neol igineun ge neomu eoryeowo
Neol sileohaneun geon hwolssin eoryeowo
Wanjeonhi naega jyeobeorin
Wanjeon neol joahae beorin
That strawberry game, yeah

You know me always craving the sweet things
Jigo naseodo dalkomhadani
Jakkuman saenggangna ne nun
Jakkuman tteoolla ne mood
Neo ttaeme neo ttaeme nogeun mam
Strawberry cheesecake

Translation

Honestly, I’ve barely ever lost until now No rivals, but then the day you first appeared It’s weird, why do I keep freezing up? From the moment you walked in, your vibe was just different

Why are you good at every little thing? (It’s ridiculous) Everyone says you’re a special girl (oh yeah) Ah, I want to stop being so conscious of you (how do I stop it?) But I can’t take my eyes off you, can’t take my eyes off you (oh)

I walk up to you, acting all tough Deliberately calling out your famous name

Everyone says, “What’s wrong with you?” (Wait, I can take her!) They say it’s impossible, they say it’s “over the top” (Let go of me, let’s go one more round!)

Oh, it’s so hard to beat you But it’s way harder to hate you I’ve completely lost to you I’ve completely fallen for you That strawberry game, yeah

You know me always craving the sweet things To think it’s still sweet even after I lose I keep thinking of your eyes I keep thinking of your mood Because of you, because of you, my heart is a melting strawberry cheesecake

Organic strawberries, irregular shapes What’s the penalty? I’m the loser You’re going to be 1st place anyway Why are you so superior?

With big strides, you walk up to me Calling my grumpy name so beautifully

Why do you surprise me like this? (Playing with my heart like that) Suddenly, just like that (I seriously can’t handle it)

Oh, it’s so hard to beat you But it’s way harder to hate you I’ve completely lost to you I’ve completely fallen for you That strawberry game, yeah

You know me always craving the sweet things To think it’s still sweet even after I lose I keep thinking of your eyes I keep thinking of your mood Because of you, because of you, my heart is a melting strawberry cheesecake

One day we tried swapping clothes I quite like how we look wearing each other’s things By the time I snapped out of it, you’d become my bias (ultimate favorite)

Strawberry carrots, water and watermelons Yellow? melon! another and other melons

Turning and turning clockwise again Kiki, tiki-taka, strawberry

Oh, it’s so hard to beat you But it’s way harder to hate you I’ve completely lost to you I’ve completely fallen for you That strawberry game, yeah

You know me always craving the sweet things To think it’s still sweet even after I lose I keep thinking of your eyes I keep thinking of your mood Because of you, because of you, my heart is a melting Strawberry cheesecake

KiiiKiii “Strawberry Cheesegame” Meaning

KiiiKiii “Strawberry Cheesegame” is a 2000s-inspired dance-pop track that captures the bittersweet complexity of teenage friendship, blending sugary visuals with layered emotional tension.

At its core, the song turns complicated feelings admiration, jealousy, and affection toward a friend into a playful “game.” The title itself is a clever twist on the Korean 딸기게임 (strawberry game), symbolizing how these emotions can feel fun, competitive, and unpredictable all at once.

The track stands out for its contrast between cute, kitschy aesthetics and deeper emotional undercurrents. While the sound is bright and nostalgic, the lyrics reveal a more nuanced dynamic liking someone while also feeling intimidated or envious of them. Lines describing a “different aura” or being flustered by someone “better” highlight this push-and-pull relationship.

Musically, the song leans into a retro 2000s dance-pop vibe, enhancing its youthful and slightly chaotic energy. This style complements the theme of imperfect emotions, where nothing is purely sweet just like a strawberry cheesecake that’s both sugary and tangy.

As part of their debut era, “Strawberry Cheesegame” reflects KiiiKiii’s Gen Z sensibility, portraying friendships not as simple or idealized, but as something messy, real, and emotionally layered.