article

JYP’s upcoming girl group NMIXX under controversy for alleged plagiarism (ft. LOONA, ENHYPEN)

NMIXX stumbled into controversy ahead of their official debut. 

On January 27, JYP officially released the debut trailer for the company’s next girl group – NMIXX. Having already showed off their talents and visuals through previous singing and dancing cover videos, the official launch of NMIXX is getting high expectations. However, after 2 teasers were unveiled, NMIXX is getting caught up in plagiarism controversy.

[NMIXX] New Frontier: Declaration
The video comparing the similarities between NMIXX’s New Frontier: Declaration trailer and LOONA’s MVs 

Specifically, netizens pointed out many striking similarities in NMIXX‘s “New Frontier: Declaration” with LOONA’s MVs for Why Not?, PTT:

Many netizens believe these similarities are because NMIXX’s debut trailer and LOONA’s MVs were produced by Digipegi – a Korean video production company. Digipegi used to work with LOONA, ATEEZ, TXT… However, the CEO of Digipegi himself posted a story on Instagram saying that the company did not participate in the production of NMIXX’s New Frontier trailer, but only took part in the production of the group’s previously posted debut trailer. 

Digipegi CEO insists that he did not produce footage of NMIXX which was accused of plagiarism
Digipegi CEO insists that he did not produce footage of NMIXX which was accused of plagiarism
Digipegi only participated in the production of NMIXX’s Debut Trailer
Fans think that NMIXX copied ENHYPEN’s concept
The unexpected similarity between 2 products of NMIXX and ENHYPEN
The unexpected similarity between 2 products of NMIXX and ENHYPEN
…the previously announced ENHYPEN fandom’s logo
…the previously announced ENHYPEN fandom’s logo

However, fans of LOONA and ENHYPEN only expressed their disappointment in JYP Entertainment and the trailer production team, not the upcoming girl group, as they were not at fault. Some think that JYP is deliberately media-playing with plagiarism controversies:

  • LOONA – the group that is hated by the media but often has their ideas stolen by other companies
  • I think this is a marketing tactic and then this controversy will be forgotten.
  • Are you learning SM’s media tricks again? Can the company promote the group wisely and normally?
Source
kenh14
Back to top button