NMIXX stumbled into controversy ahead of their official debut.
On January 27, JYP officially released the debut trailer for the company’s next girl group – NMIXX. Having already showed off their talents and visuals through previous singing and dancing cover videos, the official launch of NMIXX is getting high expectations. However, after 2 teasers were unveiled, NMIXX is getting caught up in plagiarism controversy.
Specifically, netizens pointed out many striking similarities in NMIXX‘s “New Frontier: Declaration” with LOONA’s MVs for Why Not?, PTT:
Many netizens believe these similarities are because NMIXX’s debut trailer and LOONA’s MVs were produced by Digipegi – a Korean video production company. Digipegi used to work with LOONA, ATEEZ, TXT… However, the CEO of Digipegi himself posted a story on Instagram saying that the company did not participate in the production of NMIXX’s New Frontier trailer, but only took part in the production of the group’s previously posted debut trailer.
However, fans of LOONA and ENHYPEN only expressed their disappointment in JYP Entertainment and the trailer production team, not the upcoming girl group, as they were not at fault. Some think that JYP is deliberately media-playing with plagiarism controversies:
- LOONA – the group that is hated by the media but often has their ideas stolen by other companies
- I think this is a marketing tactic and then this controversy will be forgotten.
- Are you learning SM’s media tricks again? Can the company promote the group wisely and normally?